It's been two years since Rihanna, with her incredibly hot label Savage x Fenty, blessed us all and changed the game when it came to underwear.
Now, in honor of Ri's baby turning two, the label has revealed it wants to make you the star of their new campaign. According to an Instagram post on the Savage x Fenty page, the creative team of the brand will send out a full photoshoot set-up and remotely direct the selected models before the final images reach the web and social media platforms of the company. It's simply the lights, the camera... and up to you to bring the action!
And how can you get involved? Make sure that you follow @savagexfenty, share a photo in your lingerie, and then tag #SavagexSummer and #contest there. You have to get involved until May 20th, so what exactly are you waiting for?
Savage X Fenty promotes a sense of fearlessness, honesty and inclusiveness. The label has transformed and redefined the marketplace in collaboration with a team recruited from the industry's elite, with its affordable price point and comprehensive lingerie collection.
"Savage X means making your own rules and projecting your mood, character and style for you — not someone else. We want you to look great and to feel good," explains Rihanna, who approaches Savage X with the same attitude as she does to all her projects — to make something unique and novel that anyone can relate to and feel comfortable about.
"We want you to feel sexy and to have fun doing it." With items ranging from daily basics to more suggestive pieces — Savage X Fenty is a lingerie for everyone.
Since Savage X Fenty lingerie launched two years ago, Rihanna has taken a completely and undeniably inspiring approach to the business of making women feel very good about themselves from the inside.
Another lingerie brand that we would like to feature in the context of Rihanna's infamous Savage X Fenty label is Fleur du Mal founded in 2012 by Jennifer Zuccarini offering both luxury and ready to wear lines. The name derives from the remarkable collection of poems written by Charles Baudelaire in Paris. Fleur du Mal vibe is elegant and decadent, which is, according to its founder, pretty much everything that life has to offer to us. The collections feature the finest French leavers lace, lustrous silks, and Italian knitted jersey.