Victoria’s Secret have been accused of stealing designs of Fleur du Mal lingerie brand collection. It turned out that Victoria’s Secret employee purchased several items worth $ 12,000 from a rival company, allegedly in order to copy them.
For the first time, these accusations were made by Instagram account Diet Prada, run by fashion insiders. They are committed to exposing infamous brands and celebrities for their plagiarized design.
Victoria’s Secret agent is believed to have purchased $ 12,656 of Fleur du Mal lingerie to copy those for their new collection, according to receipts received by Diet Prada. Half of the order consisted of bras and panties with embroidery and appliqué from Fleur du Mal, whose exact copies, which is not surprising, appeared on sale on the Victoria’s Secret website and on Instagram at half price.
None of the comparative shots showed a big difference between the original design of Fleur du Mal and the new Victoria’s Secret collection.
Curiously, Fleur du Mal's founder, Jennifer Zuccarini, previously worked as a designer at Victoria’s Secret from 2008 to 2011.
After having left Victoria’s Secret, Zuccarini created the Fleur du Mal lingerie brand.
Since 2012, the brand has grown significantly and now includes also ready-made garments.
In 2017, Fleur du Mal has been named as the best “Hollywood lingerie line” by Observer magazine after they acquired many A-list clients, including the Kardashian family, Ashley Graham, Lady Gaga and Sienna Miller.
Despite the fact that the popularity of the new brand continues to grow, Victoria’s Secret recently had problems with sales and a drop in rating.
The shares of L Brands (Victoria’s Secret parent company) fell more than five percent after it turned out that Jeffrey Epstein, who has been arrested for sex trafficking, was the 'confidant' of Victoria’s Secret CEO.
Epstein reportedly managed the actives of the owner of the lingerie brand, the billionaire Leslie Wexner, who is valued at $ 4.7 billion.
Although Wexner was not accused of any misconduct, the news of his connection with Epstein led to a deep price drop of L Brands shares when Observer reported that Wexner personally lost $ 53 million from his 17.35 percent ownership of the company.