VETEMENTS X STARWARS: PROBABLY THE MOST EXPENSIVE MERCH IN THE WORLD

VETEMENTSxSTARWARS collection went on sale worldwide. The collaboration was kept in complete secret.

By Cody Constantin

Today, on December 16, 2019, VETEMENTS x STAR WARS collection went on sale worldwide.

The collaboration was kept in complete secret; it seems that until last week only a few people knew about it. No joke, even shops had to buy the collection blindly. And this is not an exaggeration: VETEMENTS employees described to buyers over the phone what they would eventually get on the shelves of their stores. Disney insisted on such unprecedented secrecy (in 2012 they acquired LUCASFILM, that is in charge of the Star Wars) protecting the secrets of their film projects with the same care – including ‘The Rise of Skywalker’ despite the fact that the movie will be available at the theatres next week, not a single spoiler has leaked.

However, despite the effect of surprise, it is impossible to name this collaboration otherwise than obvious. Over the five and a half years of its existence, VETEMENTS managed to make close friends with pop culture – do you remember the famous hoodie with the Titanic poster? Ironically, a skirt with The Star Wars poster appeared in the same collection. It was not ‘Star Wars’ written on it but ‘Star Girls’ – to avoid the legal issues. “This time, we were able to make it with a real poster and a real monogram,” Gvasalia reports with pride.

The limited collection itself consists of 44 items: not only hoodies and t-shirts, of course, although without them, but the line also would not have been accomplished. This is the base, or a ‘uniform’ VETEMENTS have reinvented in the Star Wars format. “At the finale of our second show, we have had a long white tee with a season written on its back,” says Guram. “In this collaboration, there is one which is the same but with the list of all characters of the saga at the back.”

Does Gvasalia believe that there is too much of ‘collective creativity’ in the modern world? “Yes, a few years ago, there was a period when everyone began to stamp collaborations, not understanding their meaning. After all, what is collaboration? This is what should remain in history. But in the end, it turned out to be a lot of nonsense. And then we decided to retreat for a while. But now the storm has abated. And now, this is the right time for VETEMENTSxSTARWARS. Everything has its time in life.”

The first Star Wars film was released in 1977 and quickly became a pop culture phenomenon, while The Rise of Skywalker is the final film in the new Skywalker trilogy.

The Rise of Skywalker had its world premiere in Los Angeles on December 16, 2019, and was theatrically released in the United States on December 20, 2019. It received mixed reviews from critics, who praised the acting, action sequences, musical score, and visual effects, but criticized the story, pacing, and perceived departures from the plot and themes of The Last Jedi. It has grossed over $1.074 billion worldwide, making it the seventh-highest-grossing film of 2019 and the 32nd highest-grossing film of all time. The film received three nominations at the 92nd Academy Awards (Best Original Score, Best Visual Effects, and Best Sound Editing) as well as three at the 73rd British Academy Film Awards (also Best Special Visual Effects, Best Original Music, and Best Sound).

[object Object]
[object Object]
[object Object]
[object Object]
1 / 4

Shop now