VALENTINO

From haute couture and ready-to-wear to bags, shoes, small leather goods, belts, eyewear, scarves and other accessories, and fragrances. Deployed in 100 countries worldwide. It is sold in over 170 directly managed stores and over 1500 stores.

By Frosina Dimova

Valentino is Italy's leading luxury brand. In 1959, Valentino Garavani begins designing in Rome, Italy. In 1960, the brand "VALENTINO" was started. From haute couture and ready-to-wear to bags, shoes, small leather goods, belts, eyewear, scarves and other accessories, and fragrances. Deployed in 100 countries worldwide. It is sold in over 170 directly managed stores and over 1500 stores.

The founder, Valentino Garavani, was born in 1932 in Voguera, northern Italy. His father was in charge of a local power supply company. 1949 Enrolled in the fashion sketching course at the San Marta College in Milan. The following year, in 1950, he learned the basics of making clothes at the Paris Haute Couture Union School Sandica. While attending school, won the contest sponsored by IWS (International Wool Secretariat).

After graduating, he worked as an assistant to Guy Laroche, couture of Jean Desse, for about 10 years. Independent in 1959. Opened a small haute couture atelier on Condotti Street in Rome. In 1960, the legendary Valentino Garavani and business partner Giancarlo Ziametti founded "VALENTINO".

The first collection was announced in 1962, and the "white clothes" held at the Pitti Palace in Florence attracted attention and became known internationally. Received the "Neiman Marcus Award" in 1967. "V" was adopted as a mark for the first time in the White Collection in 1968.

In 1984, he was selected as a uniform designer for the Italian team at the Sara Evo Olympics and the Los Angeles Olympics, and in 1985, he was awarded the "Grande Uffichale" medal by the Italian government. In 1986, he was awarded the Order of the German Eagle, the highest medal in Italy. In 1996, on the occasion of the 50th anniversary of the birth of the Republic of Italy, President Skalfaro appointed Cavaliere di Lavoro (Knight of Merit). In 2000, the CFDA (American Fashion Designers Association) awarded the Lifetime Achievement Award.

In 1998, sold Valentino's management rights to the Marzotto family. The Marzotto family has contributed significantly to improving the performance of the Valentino brand by strengthening its management.

In the spring and summer of 2001, the diffusion line "Valentino Rome" was announced. Named Rome, the origin of Valentino's design, it is a collection full of youth, in addition to the elegant and sophisticated world of Valentino. From the autumn/winter 2003-04 season, the casual line "RED Valentino" has been launched. After that, the Valentino group grew into a huge fashion group with German Hugo Boss and others under its umbrella.

In 2007, investment fund Permira acquired Valentino Fashion Group. In 2007, it acquired a 45% stake in Proenza Schouler and added it to the Group's brand.

In 2007, Valentino Garavani retired as a fashion designer. Alessandra Fakinetti is appointed as the successor creative director. Fakinetti is in charge of everything related to ladies such as couture, ready-to-wear, and the second line "Red Valentino", but resigned in a year. Valentino's long-time accessory designers Maria Grazia Chiuri and Pier Paolo Piccioli have succeeded.

Ferruccio Pozzoni was appointed as a men's line designer from autumn/winter 2008 but resigned as a designer in two seasons. After that, it was decided that Kiuri and Pitchori, who handle womenswear, will also handle menswear. In 2012, the Qatari royal family acquired Valentino.

In 2014, the first men's fragrance "Valentino Uomo" was announced.

In 2016, Valentino Tokyo's first flagship store opened in Omotesando Hills. In the same year, Maria Grazia Chiuri retired. Pitcholi will be the sole creative director.

In 2018, it announced that it will start developing cosmetics and fragrances from 2019 in partnership with L'Oréal.

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