TYPOGRAPHY VS FASHION DESIGN

Hermeneutic philosopher Gadamer said of classicism: The 'classical' is something that rises above the vicissitudes of changing times and evolving tastes.

By Balthazar Malevolent

TYPOGRAPHY VS FASHION DESIGN

Counterfeiting is an obvious and blatant form of the practice of prestigious imitation on which the fashion industry is based—namely, the popularization of a new type or concept by altering and differentiating it for various clientele.

Typography in Fashion design.

While there is less of the hero-worship of top designers evident in the type design industry (certainly the top type designers are not household names as are the world’s top fashion designers), the issues of copyright and piracy were of critical importance in both the type design and music industries at the end of the twentieth century.

In discussing consumerism, Gabriel and Lang described the following 'marks of a trend' that relate equally well to typeface design: universal appeal, apparent inevitability, supported by the industry of media critics and image-makers and a stream of celebrities embodying it.

There are a variety of design limitations, including the basic physical characteristics of the garments such as measurements and proportions that make them wearable. In the case of type design, the alphabet letters-except in cases where type is intentionally used as an illustrative or graphic feature-need to be readable. In this way, the relationship between a garment and fashion can be compared to the relationship between a typeface and reading, and the recognized forms of the alphabet.

Hermeneutic philosopher Gadamer said of classicism: The 'classical' is something that rises above the vicissitudes of changing times and evolving tastes. It's attainable instantly. When we call something classic, there is a consciousness of something that endures, a significance that can not be lost, and that is clear of all the circumstances of time — a sort of eternal present that is contemporary with any other present. Likewise in fashion, designers like Yohji Yamamoto, Alexander Wang or Rick Owens have these classical features in their collections.

Unlike fashion, in the typography sense, the ubiquitous typeface Helvetica can figuratively be explained as the equivalent of denim jeans in fashion.

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