THOM BROWNE FRAGRANCES VALENTINE’S DAY 2021 AD CAMPAIGN

Review of Thom Browne Fragrances Valentine’s Day 2021 Ad Campaign by Creative Director Thom Browne & Photographer Aaron Vazquez with models Sasha Kichigina & Rockwell Harwood.

By Balthazar Malevolent

THOM BROWNE FRAGRANCES VALENTINE’S DAY 2021 AD CAMPAIGN

In celebration of Valentine’s Day, Thom Browne has unveiled a unique new fragrance campaign. Photographed by Aaron Vasquez, the campaign uses interactive imagery to help you pick the perfect fragrance for yourself or a significant other.

Through a portal on Thom Browne’s website, fans and customers can interact with a series of videos – a sort of cinematic flow chart – which will help them arrive at the perfect fragrance to match a personality or mood. Through simple and subtly surreal compositions, Vasquez depicts this “Fragrance Assistant” as a sort of scent bureaucrat, a well-suited and serious keeper of smells.

The campaign is a smart way to add character and simplicity to the often overwhelming process of choosing a fragrance. The interactive element is fun to explore, and it brings us into the fragrant world of Thom Browne in a way that a purely visual campaign couldn’t.

Thom Browne Creative Director | Thom Browne

Photographer | Aaron Vazquez

Models | Sasha Kichigina & Rockwell Harwood

In other news, Rick Owens Fall 2021 Men's. “I’m always conscious of my own aggression. And the older that I get, I feel like I should have reached a level of serenity that I just haven’t; I get impatient, I get itchy, I snap at people sometimes… Aggression is something that I’m fascinated with because I’m constantly conscious of wrestling with it, personally. And I think that that’s true of every man.”

[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
1 / 13

Shop now