ELLERY PHENOMENON: FROM JOURNALIST TO SUCCESSFUL FASHION DESIGNER

After four years of work for the publication, Kim decided to leave fashion journalism and establish her own women's clothing brand, using her experience and knowledge of the fashion industry.

By Victor Sajenko

The story of Ellery, one of the most successful Australian fashion brands, begins in 2007 when Kym Ellery left fashion journalism and created her first collection. Immediately, Ellery has been noted for her European rather than local presentation, clear silhouettes and expressive techniques easily recognizable by the Western audience, while holding a strong concept and referring to current fashion trends.

Ellery's work has been rapidly appreciated by the main trendsetters of that time, such as Solange and Rihanna, as well as the more conservative Cate Blanchett and younger Elle Fanning.

Kym Ellery hails from the Australian town of Perth. She has moved to London to graduate from Central Saint Martins and then returned to Australia where she became part of RUSSH fashion magazine, known far beyond the borders of the country. After four years of work for the publication, Kim decided to leave fashion journalism and establish her own women's clothing brand, using the experience and knowledge of the fashion industry gained over the years of work for the magazine.

Sculptural silhouettes is the main point of every collection of the brand. Framed with elegant draperies, Ellery attires create an ephemeral romantic mood.

In Ellery collections, familiar details appear in unexpected designs: lantern sleeves creating hypertrophied volumes, ruffles and frills in cascading waves, golden fringes as a bright accent of minimalist looks.

What can women pick up from Ellery collections? In fact, almost everything! Outerwear, beautifully emphasizing the silhouette, dresses in a variety of color palettes, sizes and lengths. If you need a bright t-shirt and a basic blouse or maybe you put emphasis on pants, shorts or skirts, Ellery offers any of these options. Do not forget that each style has distinctive features: these can be drop-shouldered sleeves, flared trousers, elegant cutouts, as well as golden or silver patches.

[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
1 / 6

Shop now