Louis Vuitton has given a preview of its Pre-Spring 2021 Collection ahead of the digital appearance at the Paris Fashion Week. The collection designed by Virgil Abloh is based on his interpretations of nuance, which is presented as a way of "communicating core humanitarian values through poise, elegance and grace." Virgil Abloh and Louis Vuitton reflect, through nuance, "the core values of diversity, solidarity and inclusion." 

This view of nuance is expressed through the mixing of luxury fashion with references to everyday wear that is defined in the collection notes as the "re-appropriation of elitist codes into symbols of inclusiveness." Referring to the concept of day-to-day essentials, the range has an emphasis on cold-weather outerwear including a green gilet featuring a new circular floral monogram and a windbreaker covered in a leaf pattern that further nods to the practical theme through its camouflage-like feel. 

Certain items include workwear and pajamas-inspired tailoring — further blurring the boundaries between luxury and everyday — while an intarsia sweater is a reference to a classic cable knit, and a printed T-shirt includes instructions on how to knit it. 

As regards sneakers, Louis Vuitton will also introduce a new Pre-Spring 2021 sneaker style, featuring a semi-transparent and shock-absorbent heel. In addition, new Derby and Chelsea boots will be launched, along with archival runners made from suede and mesh. 

The collection can be previewed in the images above, with a complete lookbook set to arrive later this month. The Pre-Collection will be released between the 13th November and the 20th February in a series of drops. Louis Vuitton will also be unveiling its Spring/Summer 2021 collection separately from this collection with a digital presentation on the 10th July.

Yohji Yamamoto and Rick Owens digital shows will be held tomorrow, on the 10th of July, at 17h30 and 18h respectively. We will be able to see Lanvin show on the 13th at 10h and Dior Homme at 14h30 on the same day. Stay tuned! No invitations needed this time.

Representing “the core values of diversity, unity and inclusion.”

LOUIS VUITTON PREVIEWS PRE-SPRING 2021 COLLECTION

Continuing to add contemporary options to their expensive lineup, Louis Vuitton has created a Zipped Tote with the Monogram Glaze in high-gloss. 

The delicate twist to the signature coated canvas on the exterior of the luxury fashion house's new product is accentuated by natural cowhide trimmed and matching black nylon webbing. The concealable backpack straps and top handles offer the bag a hybrid quality and serve as a convertible carrying option. The finishing touches to the bag's design are black hardware, an exterior slip pocket and zip closure that secures the main textile-lined compartment. 

Louis Vuitton trunks were handmade since the 19th century. Contemporary fashion provides a preview of the creation of the LV trunks: "The craftsmen line up the leather and the canvas, tapping one by one in the tiny nails and securing the five-letter solid pick-proof brass locks with an individual custom made key, designed to allow the travelers to use only one key for all of their luggage. Each trunk's wooden frames were made of 30-year-old poplar, which has been allowed to dry for at least four years. Every trunk has had a serial number and could take up to 60 hours to produce, and as much as 15 hours for a suitcase.

Louis Vuitton's iconic bags include the Speedy bag and the Neverfull bags. Louis Vuitton produces rare, limited edition bags each season that are generally available only by reservation through larger Louis Vuitton stores. 

The brown Damier and Monogram Canvas fabrics are used for many of the company's products, both of which have been first used in the late 19th century. The eponymous LV initials are shown on all of the company's goods. The business sells the goods through their own stores distributed across the world, this helps them to monitor the quality and the price of LV products. It also allows LV to avoid the entry of counterfeit goods into their distribution networks.

Rick Owens, Victoria Beckham, Mugler collections are being sold worldwide through multibrand boutiques. We advise you to purchase their products only from highly-trusted reliable boutiques.

Louis Vuitton has created a Zipped Tote with the Monogram Glaze in high-gloss.

LOUIS VUITTON'S ZIPPED BAG MADE OF HIGH-GLOSS MONOGRAM GLAZE

Sometime last Spring — maybe May, Instagram Explore page started to crop up with rolling green meadows, blossoming with wildflowers and buzzing with herds and herds of baby farm animals: loll-tongued kids, shaggy calves and curly-eared ewes. Just over a month later, during the men's fashion week, Parisian designer Jacquemus fled the French capital — followed by crowds of editors and influencers — to a Valensole lavender farm where he would hold his SS20 runway show. 

The esthetic is cottagecore, a trend that shows the transition to a simpler, more sustainable way of living in the romance of pastoral life. Since 2018 its respective digital culture has flourished on social media sites such as Twitter, and more recently on TikTok. But what began as a small, niche movement has evolved, like wildflowers, mainly among suburban teenagers, queer youth, to permeate the collective consciousness — and the fashion industry at large. It wasn't long before some of the most-followed fashion mood boards in Instagram went full country, switching from images of farmers' markets to, well, the farms. Vogue asked us earlier this year: "Is agriculture the most fascinating work in America?" The lush look is everywhere this Spring from storied houses like Louis Vuitton and Dior to Collina Strada. 

Only Simon Porte Jacquemus could persuade the fashion elite to abandon the glitz and glitter of Paris for Middle-of-Nowhere, Provence, in the midst of the men's shows. And on July 24, thousands of the biggest fans of Jacquemus, including Emily Ratajkowski, Chloe Wise and Pernille Teisbaek, all gathered in a vast lavender field in Valensole, an hour drive north of Marseille, to celebrate the 10th Anniversary collection of the designer. And the clothes were as bucolic as the environment itself: straw hats signature of the company, peplum dresses (perfect for putting your shears and growers), matching picnic-linen ginghams and baskets and a number of garden-vegetable designs. The whimsical, rural landscape — and the clothes too — is no surprise to anyone who has heard of the French home. They are not part of a seasonal trend, nor do they send a great eco-conscious fashion message. We are personalized to Jacquemus. After all, the designer had been born on a Provencal estate. "I wanted to present the show in a place I love, a place that reflects me," Jacquemus told Vogue Paris, on the venue, the show day, "I grew up close by. I wanted to mark a milestone here and present my show."

Days earlier, Virgil Abloh with his third Louis Vuitton menswear show, brought Provence to Paris. Models strolled along Place Dauphine's cobblestone streets wearing sun hats and handbags, both overgrown with wildflowers. From the hems of trench coats, anoraks, floral embroideries sprouted and climbed, as if up a trellis. The usual springtime patterns — pansies, anemones, daisies — were followed by the equipment needed to keep them fresh: gardening gloves, watering cans and rubber boots. Yet another homage to the bucolic, the invitation to the show included a DIY kite-making kit, an invitation to skip the town, go out to the woods, enjoy the fresh air. 

Maria Grazia Chiuri has put the outdoors in at Dior. The designer collaborated with Parisian environmental design group Coloco on turning the Dior runway into a veritable forest for the spring/summer 2020 show. The ubiquitous straw hat of the season, adorned with milkmaid braids, work boots, country plaids and, of course, a haystack shirt, wandered beneath the man-made canopy. 

However, given the current state of the fashion industry, it seems rather disingenuous to co-opt the homespun trend for those big houses. Cottagecore — and all of its fantasies of returning to the farm, of working with one's hands, of fleeing — derives from a deep disenfranchisement with the world as it is today. More precisely, the state of industrial capitalism, hyper-consumerism and the destruction of the world. 

Nevertheless, the presence of these brands in the esthetics does represent an optimistic potential for improvement. In the show notes for the SS20 collection of Louis Vuitton, Abloh noted that as a sign of diversity he had chosen wildflowers — which grow heterogeneously in nature. It is a cause close to the heart of Abloh and one that has characterized his tenure at the French house, from his varied casting to his appointment as creative director. Remember the emotional bow (and subsequent Kanye West hug) that Abloh took after his LV debut? This was not only a landmark for the designer himself, but also a groundbreaking moment for black creatives throughout the industry. The 164 trees used to set the scene of the SS20 display at Dior will be planted in and around Paris to protect and enhance the biodiversity of the area. Days later, LVMH held its annual "Future Life" conference, where the group revealed its upcoming environmental initiatives: how to allocate the € 10 million pledged to protect the Amazon rainforest, how the group will use 30% of renewable energy by the end of this year, and how it plans to reduce its CO2 emissions by 25 % compared to 2013.

Rick Owens's last year's London "Glade" exhibition also represents a close connection to the natural world, featuring sculptural head parts from his Spring / Summer 2020 collection, shown at the Paris Fashion Week in 2019. "All of this is connected by a sense of living isolation I likened to gladdening in a forest," he says. "A clearing that was only womb-like and grand at once."

How Cottagecore became this season’s most idyllic trend.

COUNTRYCORE: THE MOST IDYLLIC 2020'S TREND

In today's E-Boy / E-Girl-era, the idea of a celebrity with multicolored hair, countless tattoos and facial piercings will be surprising to absolutely no one. But in the nineties, the boundary-pushing individual style of a 5-time NBA champion Dennis Rodman not only neglected what was expected of him as a professional athlete, but also offered a template for the melting pot of gender-blurring looks that we see through social media and popular culture in 2020. 

New Jersey-born Dennis was growing up as a reserved, introverted kid with an absent father and first found employment as a janitor but then was thrown out by his mom after a run-in with the police for an alleged robbery. After a major growth spurt, however, he started seriously concentrating on basketball, winning a college scholarship before joining the NBA draft and receiving his first contract at the late age of 25. 

Renowned for riling opponents with his violent physical play style, Dennis has become something of an enigma to his fans. In an era in which his looks were restricted by the NBA's strict dress code, headlines in the macho sports world frequently branded him as 'weird' or 'eccentric' for going against the grain with his ever-evolving dye jobs, bent towards a leather look influenced by BDSM, and eye for a dazzling cross-dressing opportunity on the red carpet. Rodman summed up his attitude to fashion and life in the twilight of his career during a 1997 interview and told USA Today, “I just took the chance to be my own man. I just said: 'If you don't like it, kiss my ass...' I'm the guy who's showing people, ‘Hey, it's all right to be different.’"  So let's take a run through some of the most famous fashion moments of basketball's greatest non-conformist in his 90's heyday.

Basketball players have always loved flexing, and the biggest stars of today – players like Dwyane Wade and LeBron James – have brought the game of tunnel style to a whole new level in the last decade. Yet even in today's world, in which eccentric fashion is practically part of the work, the style of 23-year-old Phoenix Sun Kelly Oubre still stands out. Seeing him roll up to games this season in a series of looks so seamless, put together they almost read like a fashion show, it's pretty obvious that he's certainly a new type of NBA style icon — one who knows that just dressing up isn't enough to stand out — and probably even at the Dennis Rodman-level of creativity. Yet edgy skate-wear does not catch the full picture of Oubre's style altogether. Thanks to his preference for dark tempered brands like Rick Owens, Saint Laurent and Givenchy, he's also got a goth flavor.

New Jersey-born Dennis was growing up as a reserved, introverted kid with an absent father and first found employment as a janitor but then was thrown out by his mom after a run-in with the police for an alleged robbery.

After Gucci's helm was taken over by Alessandro Michele, the house's promotional stars ranged from celebrities like Harry Styles and Lana Del Rey to incredibly adorable animals like chickens and piglets. The latter group is taking center stage in Gucci's latest campaign that was shot in southern Spain before the fall of 2020. Titled #SoDeerToMe, the idea behind is simple: "Any pet — a skunk, a frog or an owl — can be the best friend in a child's world." Or any deer, fawn, blue bird, skunk, squirrel, duck, rabbit or hedgehog, from the look of things. 

This We Bought a Zoo-style approach can seem like a clever solution to staging a photo shoot while distancing from society. Yet in fact the idea was formulated before the pandemic. Gucci collaborated earlier this year with the Lions Share Fund, which supports the protection of endangered species and their habitats. Every time the house features an animal in an ad, it donates to the non-profit 0.5 per cent of its media spending. And the party is in for a real windfall, thanks to Michele and the photographer Alasdair McLellan! 

Gucci shines a spotlight on their furry friends also on Instagram. Every photograph comes with a fun fact about the pictured animal, such as how the word "squirrel" derives from the Greek word "shadow-tailed" (skíouros). You can also learn about the diet of teacup-sized hedgehogs, which includes slightly less cute creatures such as centipedes and snails.

The fashion month wrap is usually greeted with excitement — a giddy anticipation that surrounds the forthcoming wardrobes of fall, and the sartorial stories that will unfold on both the streets and the internet. However, this year, when marking the end of four long weeks, there was a more somber feeling as coronavirus spread and fashion iconic locations like Milan were put into lockdown. 

On the catwalk this sentiment was mirrored. Models came out at Max Mara, Rick Owens, and Louis Vuitton ready for combat with parkas that left them enveloped in protective padding, their dresses covered in code. Balenciaga and Loewe, when in need of some sartorial redemption, had us dressed with their clerical collections for church. Paco Rabanne honored Saint Joan of Arc very literally in their signature chainmail with armor plates. Celine, Gucci and Marc Jacobs encouraged us to channel our inner kid, with Peter Pan collars and shortened hemlines, in an effort to lighten the mood. Then there were Bottega Veneta and Valentino's sequined red sheaths, which managed to outshine any impending disaster.

This We Bought a Zoo-style approach can seem like a clever solution to staging a photo shoot while distancing from society. Yet in fact the idea was formulated before the pandemic. 

GUCCI'S NEW CAMPAIGN FEATURES CUTE ANIMALS

The art of typography has come into its own in the digital age, with the rise of the Internet leading to an explosion of new typefaces – from digitally bastardized replicas of sacred fonts to the truly original – used to frame the content of a fast changing world. Even in fashion, the strongest and most prestigious logotypes need to be rebranded.

In October of 2014, Nicolas Ghesquière, a French fashion designer and the current creative director of the house of Louis Vuitton sent his second major collection for the brand down his Paris runway with evident changes in brands traditional monogram “LV”. The new, tubular LV logo feels much more modern yet very inaccessible for mass consumers. The initiative behind the change was coined by the modern theory about how overexposed, widespread and “easily acquirable” the Louis Vuitton bags have gotten, and the house wanted to step up and take their products to another, more sophisticated level, with the monogram change as well as the price raise.

In 2014, the 169-year-old brand Loewe got a new creative director, Jonathan Anderson, better known as J.W. Anderson. He immediately released the rebranded logos, consisting of the Anagram and the logotype, an effort undertaken by Paris-based artists, M/M (Paris). Inspired by the original cattle prods used to stamp the house’s leather, the classic Anagram has been redrawn to reflect the new lightness and contemporariness of the house’s revitalized identity. The logo will appear in black on boxes, bags, and envelopes in a distinguished shade of grey called Humo (meaning smoke in Spanish), designed specifically for the rebranding.

A handful of brands, including Balenciaga with Demna Gvasalia, Burberry under Riccardo Tisci and Celine with the appointment of Hedi Slimane, have recently gone through a logo update. The last company to make a change to its logo was Alexander Wang in 2018. The label's logo has been the same since its launch in 2005 and then, 12 years later, the company got a makeover.

A handful of brands, including Balenciaga with Demna Gvasalia, Burberry under Riccardo Tisci and Celine with the appointment of Hedi Slimane, have recently gone through a logo update. 

The collection was inspired by 'the idea of twisting, turning and pushing Dior, where the lyrically romantic becomes dangerous; a beautiful rose garden becomes poisonous,' explained creative director, Raf Simons. As a result Simons's 'Trans Dior' collection offers up a rebellion on Christian Dior's ladylike propriety, dissecting the house codes with surreal Alice in Wonderland references. One of the look’s pink pleats are sealed with the phrases, 'The Primrose Path', 'The UltraViolet Mouth' and 'Alice Garden', while another relays the capitalized slogans, 'Hyperrealness in the Daytime', 'Always Changing, Forever Now' and 'Convallaria Majalis: Sweetly Poisons’. Utilizing the Lucida Bright font, Simons' stream of consciousness is strewn across his hyperreality floral dresses. These textural dresses belong to Simons's 'Transporter' series, described as the collection's most transgressive element, interrupting the traditional Dior narrative with their own story.

Spring Summer 2014 Ready-to-Wear collection was Marc Jacobs's farewell Vuitton collection. The finale 'look' that came hand-painted and then bejeweled was a homage to Stephen Sprouse's graffitied Louis Vuitton logo, a branding coup that has become an icon of Marc Jacobs for the house.

For the 25th anniversary of DKNY, the brand's design team was in a specific New York-esque state of mind. Extending DKNY's Helvetica Neue Light Bold logo front with a small horizontal line, the repeated branding covered most of the show's sportier separates, which on closer inspection has been connected with the grid of Manhattan's historic garment district from 34th to 42nd street, between Fifth and Ninth avenue. 'We chose this font because it imitates the tall, slim silhouettes of New York City skyscrapers and the graphic intersections of city streets,' explained Jane Chung, DKNY's executive design vice president.

The collection was inspired by 'the idea of twisting, turning and pushing Dior, where the lyrically romantic becomes dangerous; a beautiful rose garden becomes poisonous.'

CUSTOMIZED LETTERING IN DIOR AND VUITTON PRINTS

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