SONIA RYKIEL 🗂

Bankruptcy in 2019 due to poor management. It is decided that the brand will end.

By Frosina Dimova

SONIA RYKIEL 🗂

THE BEGINNING OF THE BRAND

In 1966, Sonia Rykiel established the brand "Sonia Rykiel" bearing her own name. Bankruptcy in 2019 due to poor management. It is decided that the brand will end.

ABOUT SONIA RYKIEL

Sonia Rykiel is a French fashion brand. It features a Parisian style reminiscent of Saint-Germain-des-Prés. A brand that specializes in knitwear, as the founder Sonia Rykiel was called the Queen of Knitwear.

In Japan, it was widely known under the brand names Onward Kashiyama and Sonia Rykiel Collection, but announced that the "Sonia Rykiel Collection" will end at the end of the Fall/Winter 2018 collection.

Sonia Rykiel Logo

HISTORY AND HISTORY OF SONIA RYKIEL

Founder Sonia Rykiel was born in Paris, France in 1930. In 1987, she made a sweater and maternity dress for the boutique "Laura" during her pregnancy, making her first collection. 1966 Established "Sonia Rykiel". In 1966, he opened his own boutique in Saint-Germain du Pre in Paris. Bringing the jersey material used for everyday wear to the mode, it transformed the knit into a fashionable one. Often referred to as the "Queen of Knits" for his contributions.

In 1988, entered the men's collection. Rykiel says that the first men's clothing was inspired by her husband's clothes. After that, "Sonia Rykiel" expanded into children's clothing, fragrances, cosmetics, and accessories.

Sonia Rykiel received three medals from the French Ministry of Culture. Actively participating in activities other than fashion, such as fairy tales for children, the novel "Red Lips", "I want to live naked" talking about fashion philosophy, "Sonia Rykiel's walk in Paris", and other autobiographical writing. Even if it succeeds. In 1994, he starred in Robert Altman's film "Prêt-à-Porte" and also duet with Malcolm McLaren on his album "Paris".

In 2007, Gabrielle Greiss, who had a career in LanvinBlumarine, and Martine Sitbon and was the chief assistant at Sonia Rykiel, became the creative director. In 2009, Gabriele Grice resigned.

Later, Sonia and her daughter Natalie Rykiel led the brand, but in 2011, April Cryton was appointed as the new creative director.

In 2012, we partnered with First Heritage Brands to carry out a dynamic and complete organizational restructuring.

In 2014, Julie de Libran was appointed as the artistic director. Prior to taking office, Julie was Marc Jacobs' right-hand man, creative director of Louis Vuitton's womenswear ready-to-wear.

Julie de Libran oversees the entire line, including Sonia Rykiel's womenswear, accessories, and diffusion line Sonia by Sonia Rykiel, children's wear, and home collections.

In August 2016, Sonia Rykiel, the founder of the Maison, died.

Announced that the Sonia Rykiel collection will be completed at the end of the 2018 Fall / Winter collection.

In 2019, the "Sonia Rykiel" brand ends.

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