SEVEN ICONIC FASHION SHOWS THROUGHOUT PARIS FASHION WEEK HISTORY

This is always a theatrical performance. Dior, Chanel, Louis Vuitton are always ready to surprise the audience again and again.

By Victor Sajenko

SEVEN ICONIC FASHION SHOWS THROUGHOUT PARIS FASHION WEEK HISTORY

The first Fashion Week in Paris took place in 1973, more than forty years ago, now it seems, it has been a different era. We invite you to recall the brightest moments in the history of the grandiose celebration of the global fashion industry.

Demonstrations of the collections of the legendary fashion houses are least of all similar to traditional shows. In essence, this is always a theatrical performance, where models are only part of the global event. Dior, Chanel, Louis Vuitton are always ready to surprise the audience again and again.

1973: The Battle of Versailles Fashion Show

The first even Fashion Week was held in New York, back in 1943 and then thirty years later in Paris. A grand historical fashion show took place on November 28th, 1973. The organizers were Eleanor Lambert, the founder of New York Fashion Week, and Gérald Van Der Kemp, the curator of Versailles. The main goal was to raise funds for the restoration of the famous royal palace and its surrounding areas. The show was titled 'The Battle of Versailles', French and American designers, representing completely different fashion concepts have been invited to compete in it. Lawmakers of bourgeois chic Yves Saint Laurent, Hubert de Givenchy, Christian Dior, Pierre Cardin, and Emanuel Ungaro met on the same catwalk with pret-a-porte creators from the United States such as Oscar de la Renta, Stephen Burrows, Anne Klein, Bill Blass, and Halston. For American brands, these shows have become, in fact, a historical turning point: American fashion has finally got a chance to get out of the shadow and loudly declare itself in Europe. The show was attended by over 700 guests, including the Princess of Monaco Grace Kelly, Elizabeth Taylor, Lisa Minelli, who performed the famous Cabaret song during the show, Andy Warhol, and many other rich and famous people of those years. Officially, practical and energetic Americans have won the fashion battle, however, European designers also didn't lose: after all, thanks to this event, the Paris Fashion Week began its story.

1973: The Battle of Versailles Fashion Show

1997: John Galliano and his debut at Dior

The first collection of a shocking designer literally blew up the fashion world. Galliano's show was dedicated to the 50th anniversary of the Dior fashion house and was inspired by Africa. Galliano brought to the catwalk the fashion models with hairstyles and makeup that resembled primitive tribes. The antagonist of simplicity and minimalism, the young designer combined the motifs of the historical Art Nouveau costume with the 30s chic style, intertwined with ethnic motifs. Galliano managed to revive the Dior style, he made it modern and relevant. Celebrities began wearing Dion clothes again.

2009: The last show of Alexander McQueen

In 2009, at Fashion Week in Paris, Alexander McQueen presented a women's collection called Plato's Atlantis, which became the most discussed work of the spring-summer 2010 season. During the show, the pictures on the creation of the world, the stormy waters, the movement of the snakes have been displayed on a huge screen. In line with this video sequence, models came out on the catwalk in gowns with cobra patterns, fantastic merpeople and animals. The collection has been distinguished by a sophisticated geometric cut: wide shoulders, voluminous sleeves, and oval hips. The audience rose in applause, and the critics subsequently called the collection as a fantastic phenomenon of art. This futuristic work of the fashion designer was the last in his life.

2009: The last show of Alexander McQueen

2010: Hermès and horses

It’s worth starting with the fact that once Hermès have been producing uniforms for carriages and riding, today, the logo of the house still represents a horse harnessed to a carriage. The last collection of Jean-Paul Gaultier under the auspices of the fashion house was not accidental. To mark the end of many years of collaboration with Hermès, the designer, in addition to models wearing leather raincoats and boots, stylized as riding shoes, brought live horses to the podium. For sure to be remembered for a long time.

2010: Hermès and horses - Jean Paul Gaultier

2011: Smoking Kate Moss

On No Smoking Day, Kate Moss appeared on the podium with a cigarette. For Louis Vuitton show, Kate chose the simple Marlboro Light cigarette. By the way, smoking in public places has been banned in France since 2007 (though no one was in a rush to comply with this rule), so there was a double provocation. However, the creative director of Louis Vuitton, Marc Jacobs, did take a risk in order to arrange a spectacular show.

On the same evening, other models of the past generation, such as Naomi Campbell, Amber Valletta, and Carolyn Murphy, have appeared on the podium with Moss, who was 37 at the time of the show.

2011: Smoking Kate Moss Louis Vuitton

2013: Marc Jacobs and Louis Vuitton - Black Swan Song

This was the last Marc Jacobs's collection for Louis Vuitton. After 16 years of collaboration, the designer decided to leave his 'home' going on a solo voyage instead. In parting, in addition to the impeccably chic collection, Jacobs created a truly unprecedented performance. Decorations from the past seasons were involved in the show, Neo-Gothic has been taken as the central theme of the show. The designer accompanied the farewell to the brand with a note, where he thanked all the women who helped him along with his creative path.

2013: Marc Jacobs and Louis Vuitton - Black Swan Song

2014: Chanel Supermarket

In 2014, for the autumn-winter collection, Chanel Fashion House have decided to be closer to the masses and invited the audience to see the show in a supermarket. Having set out to attract the attention of a young audience as much as possible, Karl Lagerfeld staged a real theatrical performance between the aisles with groceries. Slowly strolling between a variety of products, the models entered the catwalk. Cara Delevingne and Rihanna attended the show. Karl Lagerfeld took references from the 80s culture. Volumetric garments with a sloping silhouette and a narrow corsage waist aroused attention, mainly due to the tweed of the most diverse and luxurious textures. Large clips and long ribbons in the hair also worked on the image of the 80s. Traditional outfits, such as coats and suits, were harmoniously combined with narrow trousers and sneakers from the same tweed, sewn in patchwork technique.

2014: Chanel Supermarket
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