Proenza Schouler is a New York-based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design, eventually collaborating on their senior thesis, which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York.
Proenza Schouler launched its first collaboration in 2010 when they created an exclusive collection of hand-painted denim with J Brand. In the same year, they collaborated with filmmaker Harmony Korine on their first original video, Act Da Fool, featuring the Fall 2010 collection. In 2013, Proenza Schouler celebrated their 10th anniversary by releasing a limited reissue of its Fall 2003 collection for Barney’s New York. The following year, in 2014, the designers collaborated with MAC Cosmetics on a limited-edition makeup collection. The same year, the brand partnered with the Parisian department store Le Bon Marché Rive Gauche for a capsule collection and exhibition. The exhibit allowed consumers to explore the world of Proenza Schouler through a display of 80 looks from past runway collections, a documentary about the brand, and an interactive 3-D cub installation. The following year, they collaborated with Harley Weir and Jen Brill on an original video, Legs Are Not Doors, featuring the 2015 Spring Collection. Proenza Schouler once again collaborated with Harley Weir and Jen Brill in 2016 on their second original video together, PS I Love You (Ithigi Lithigove Yithigou), featuring the Pre-Fall 2016 collection.