PRADA HOLIDAY 2020 "A STRANGER CALLS" CAMPAIGN

Focusing on products including bolo ties, fine triangular jewelry, and even a chess board.

By Balthzar Malevolent

PRADA HOLIDAY 2020 "A STRANGER CALLS" CAMPAIGN

Prada, under the lens of Steven Meisel, has captured its Holiday 2020 campaign titled “A Stranger Calls.” In this, images come to life to tell the tale of an original Prada story written by Candice Carty-Williams, in which objects become as much as a protagonist as the characters themselves.

This is achieved through the use of black-and-white stills that reference film noir, as macro shots and close-ups of products become the main focal point alongside images of models who further help tell the story. Freja Beha, Maty Fall, Mao Xiaoxing,
Rudolfs Valbergs and Merlijne Schorren populate the Villa Gnutti home in Italy — which was made famous through a 1981 shoot by Helmut Newton — and are seen to be playing with chess and dominoes like a true, traditional festive family affair.

However, littered inbetween these snapshots of life are Prada’s Holiday 2020 items. Everything from the now-must-have bolo tie to the new Prada Cleo handbag, as well as precious jewelry for him and her that captures the essence of Prada via a reinterpretation of its triangular motif, all appear. Alongside this, you’ll spot small accessories like a Saffiano leather smartphone case, a picnic backpack, and lifestyle goods such as a stainless steel lunch box.

The entire collection features hundreds of gift ideas for him and for her and can be bought on Prada’s website.

Prada Holiday 2020 'A Stranger Calls' Campaign
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