PRADA: FIVE CREATIVES TO SHOWCASE SS21 COLLECTION

Showcased by Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre.

By Balthazar Malevolent

PRADA: FIVE CREATIVES TO SHOWCASE SS21 COLLECTION

Kicking off Milan Fashion Week this season, Prada took the opportunity to break away from conventional models and partner with a variety of leading creatives instead. For Spring/Summer 2021 shows taking place digitally rather than physically across the world, Prada claims that "the opinions of others replace a singular statement."

In order to do this, the Italian label has displayed its portfolio in five separate chapters, with five films made by various artists and image makers. The creatives selected for the SS21 project are Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller, and Willy Vanderperre each of whom concentrated on a particular aspect of the collection and interpreted it in their own way. Vanderperre's inclusion indicated that Raf Simons, as a frequent collaborator, would potentially join Prada house as a co-creative director in the near future.

At the conclusion of the video show, the collection itself has been presented in a more conventional way. Pieces came in a muted palette of black, brown, white and beige colors, while some womenswear pieces have been featuring in more eye-catching prints. Menswear items came in a tailored style, combining Prada nylon advanced fabrics with conventional suiting. As well as innovative tailoring, the collection also saw workwear-influenced items made of leather, cotton and taffeta, lifting the objects from their origins. Prada Linea Rossa has continued to expose the sportswear-inspired designs of the company.

The notes of the collection addressed the understated style, "In purity, a radicalism is found" – simplicity vs ambiguity, and an alternative to pointless complication in precision and directness. The contradiction is celebrated: resilience can be found in apparent fragility, by the joy of rigor. A sense of lightness not just of physicality but also of emotion – sportswear dynamism translates throughout a sense of pleasure, strength and fun. A reason for fashion.

For more from this season’s digital fashion weeks, take a look at Yohji Yamamoto's Pour Homme SS2021 filmed by the Japanese photographer Takay.

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