PRADA 🗂

We develop collections that are always ahead of trends in harmony with the past, such as tradition and history, with the innovative use of modern and innovative materials and designs. A symbolic item is the nylon bag with the triangle logo.

By Barbara Constantin

PRADA 🗂

Prada

ABOUT PRADA

Prada is an Italian luxury brand. Focusing on men's and women's clothing, we have a wide range of accessories such as shoes and bags, eyewear, and fragrances.

We develop collections that are always ahead of trends in harmony with the past, such as tradition and history, with the innovative use of modern and innovative materials and designs. A symbolic item is the nylon bag with the triangle logo.

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HISTORY OF PRADA

In 1913, Mario Prada opens an import shop for leather goods stores in Milan. We collect high-quality leather and rare materials from all over the world and make luxurious items with the techniques of Italian craftsmen. It became popular among bourgeois and became a purveyor to the Italian royal family.

In 1958, Mario's death and the change of the times caused him to lose his power, and for a while, he entered a period of stagnation.

However, in 1978, his granddaughter Miuccia Prada became the owner and designer, and things began to change. Introducing a simple bag made of nylon, a light and strong industrial waterproof fabric called "Pocono", to Prada, which is famous for its leather products. This fits the rational orientation of modern women and becomes a big topic.

After that, he announced new types of bags and backpacks one after another, shoes in 1985, and ladies' wear in 1988. From the spring and summer of 1993, Miu Miu was announced with the brand name Miuccia's childhood nickname. Announced menswear in 1995. The Prada Group was run by Miuccia Prada's husband, Patrizio Bertelli, who grew the brand with Miuccia on a three-legged race.

In the '90s, Fendi, which was in financial difficulty, was put under the umbrella, but after that, the management right of the brand was transferred to LVMH. Since the second half of the 1990s, Helmut LangJil Sander, the British shoe brand of the Church, Azudin Alaia is to acquire, in the mid-2000s, has let go of brands other than the Church. (For Alaïa, we plan to continue to support the production of accessories and leather goods.)

In this way, the Prada Group's brand diversification route, which expanded from the latter half of the 1990s, is shrinking, and the direction is toward proposing high-quality fashion centered on the Prada and Miu Miu brands. In fact, it received high praise in terms of design, such as Prada's art-themed collection, and influenced many brands.

2019, Adidas and collaboration, announced the "Prada-for-Adidas (Prada for Adidas)". As the first release, sneakers and bags were released for a limited time.

In 2020, Raf Simons announces that he will be the co-creative director of Miuccia Prada. The Spring / Summer 2021 Women's Collection will be the first collection under the new system.

PRADA DESIGNER PROFILE

Miuccia Prada. Born in Milan, Italy in 1949. He majored in political science at the University of Milan and was also active in political activities. In addition, he has also learned pantomime. Famous for rarely appearing in public.

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