Repairing means returning to precious things, re-discovering forgotten character and value, and awakening the collective consciousness and emotions hidden in the heart. Maison Margiela named the 2020 autumn and winter series Défilé, an experiment in rewriting the social meaning of clothing. Creative director John Galliano adopted the clothing culture that represented the middle class of the last century, reclaiming, remaking, upgrading and transforming the traditionally old fashion. They are reborn in modern times.

The entire autumn and winter series let people immerse themselves in the unique color aesthetics of John Galliano, from the elegant orange, brown, mustard yellow, lavender, light blue, to the strong red, forest green, cornflower blue, absinthe green, positive Yellow and Bordeaux red-brown. The entire series continues the style inspiration of the American artist Edward Hopper, who was borrowed from the Spring/Summer High Order series. From soft chiffon to stiff cloth, it has a distinctive texture like paint on a painting.

This season also uses the materials of old clothes to compose the lifestyle of the middle class. People’s preferences for adventure and sports can be seen from hiking and sailor uniforms; they include wool, flannel, and knitted tarpaulins for traditional men’s sportswear, as well as terry cloth, soft and thin fabrics used by middle-class women’s clothing. Silk and velvet are embellished with imitation fur and imitation crocodile leather materials to symbolize their yearning for luxury; while off-the-shoulder jackets and scarves echo traditional women's styles such as ribbon bow shirts, culottes, and Mary-Jane bring a sense of ease and familiarity to the whole.

The ubiquitous restoration and restructuring also appear in the "semi-finished" manual details. For example, the thin printed woolen cloth, the handwork with fan-shaped trims like lace, the asymmetrical tailored dress with transparent clothing, etc., with a bit of rough deconstruction, all focus on the identity roles of contemporary people again, and discover the tradition The beautiful value of things, and rebates the social thoughts at the moment resonates.

This time, John Galliano also brings a new special "Recicla" series for us to "reuse" concept throughout the vintage single product to give new thought, the transformation of restructuring, and set the new white Recicla label, the column name clothing sources Details such as the age and time will also enhance people's awareness of clothing and the environment.

The "Recicla" series of clothing, which will be sold in limited mode in the future, will appear as a diversified single product in this autumn and winter series, including a "worn-out" one-piece dress made of several pieces of clothing, an elongated collar formed by cutting the coat, Rattan woven handbags, Snatched handbags made of taro leaves, and 5AC handbags made from recycled precious leather.

"Recicla! Retch-ee-cla!" John Galliano, who is often accused of living too much in his own world, shouted in the backstage interview: "Great! This is great! We can sell these in other series The costumes make me very excited!"

As the times change, he has also begun to redefine the meaning of "luxury" and reassess the problem of clothing production and excess. The whole series is also as John Galliano summarized. All efforts will become social innovation in the future. This problem is not only an urgent issue, but also a problem that people should stop and think about. He said: "Everything we believe in will be rewarded."

Maison Margiela 2020 Fall/Winter Collection

Maison Margiela 2020 Fall/Winter Collection looks back on the value of old things and rewrites the appearance of modern clothes.

MAISON MARGIELA 2020 FALL/WINTER COLLECTION

Kering is a major French conglomerate company founded by Francois Pinault. Mainly operates retailers and fashion brands. Originally the company name was Pinault Printemps Redoubt. Then, in 2013, the company name was changed to Kering.

We have added a number of fashion brands to the group and are backing up to many designers. In addition to LVMH, which owns Louis Vuitton, Dior, Celine, Berluti, etc., and Richemont, which owns Cartier, Chloe, Vacheron Constantin, etc. , PPR is called the top three companies with many luxury brands in the world. 

The current CEO is Francois Henri Pinault, son of Francois Pinault. François Henri Pinault is also famous for being married to Mexican actress Salma Hayek.

In 1999, Gucci make the Gucci group by a strategic alliance. In 1999, François Pinault acquired Yves Saint Laurent's parent company Sanofi through his holding company Artemis . PPR sells "Yves Saint Laurent Rive Gauche" and the perfume division to Gucci, a subsidiary of PPR. However, Saint Laurent himself and the haute couture division will remain under the umbrella of PPR. By the way, when Saint Laurent became a member of the group, the previous designers Alber Elbaz (ladies) and Hedi Slimane (men's) retired. From the spring and summer of 2001, Tom Ford was appointed as the designer of Rive Gauche, concurrently with Gucci.

Over the next few years, Sergio Rossi, Boucheron, Alexander McQueen, Balenciaga and Bottega Veneta were added to the group. In 2002, Stella McCartney made her debut from the Gucci Group. In 2004, the Gucci Group became a subsidiary of PPR.

Until 2006, O Printemps, a historic French department store affiliated with Printemps Ginza, which is familiar in Japan, was under the umbrella, but this was sold to Borletti Group. (Printemps Ginza in Japan is treated as a tie-up with the French head family Printemps and is operated in Japan, so it is not a subsidiary)

In 2007, sports brand Puma was added to the acquisition group. In 2008, Girard-Perregaux and Jean Richard capital participation in Sowind group faced under the umbrella of the (partnership). This will aim to strengthen the watch business.

In 2013, the company name was changed from PPR to Kering. In 2018, PUMA became independent and removed from participation, specializing in the luxury business.

Kering brands, including companies under the group: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Valenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Thomas Meyer, Boucheron, Dodo, Girard Pergo, Jean Richard, Pomerat, Kering, Julis Nardin, Volcom, Cobra.

38-year-old Natalia Vodianova, in a conversation with a British journalist, the Russian supermodel described how 43-year-old groom Antoine Arnault psychologically supported her during quarantine. The star admitted that her husband showed her tenderness, even in those days when she was in a bad mood.

In relationships, little things play a very big role. For example, when they tell you that they love, even at the moment when you behave like a dragon. This is exactly what people swear to each other in the church: to love in grief and joy, ”Vodianova said about her relationship with her beloved man.

The conversation turned to the wedding of Natalia and Antoine, which was supposed to take place in June in Paris, but was postponed for a year due to the coronavirus pandemic. Initially, lovers were supposed to get married in the abbey of Saint-Pierre d'Hautvillers, and then, together with the guests, went to a gala dinner at Ruinart's house.

At the same time, the model admitted to Susie that her wedding dress was not yet completely ready, because due to the introduced self-isolation regime, she was not able to constantly go on trying on. Natalia said that when creating the festive dress she was inspired by shots from the wedding of Grace Kelly, but she clarified that she would have a “more rock and roll version” of the dress. Natalia Vodianova Shared other details of the upcoming celebration.

The model said that she and Antoine offer all guests to come to the wedding with their children. A separate program is being prepared for the smallest guests invited to the celebration, which Natalya personally deals with. The model also admitted that quarantine aroused new talents in her. For example, she began to cook with pleasure for the whole family and involve her five children in this process. The star mom’s new hobby was especially liked by her eldest son, 18-year-old Lucas, who, as it turned out, cooks very well. "I would never have thought that I myself would make sushi just to please the children,” shared Vodianova.

Natalia said that she found her advantages in quarantine and finally was able to spend time at home with all five children, who are usually in school or in additional classes.

Russian supermodel and son of LVMH president get married simply, seeing the bride's simple wedding dress is even more surprised.

The wedding of Russian supermodel Natalia Vodianova (known as @supernova) and Antoine Arnault, the son of the chairman of luxury brand LVMH, is an event that fans have been looking forward to throughout the year. There has been a lot of speculation about how spectacular the wedding will be, how lavish the bride will wear, but after all, the most powerful couple in the fashion world gets married in a simple way. few people expected.

On September 20, long legs 38 years old and his fiance secretly registered their marriage at the District 19 office in Paris with the witness of the closest people. Once one of the top supermodels in the world, but on the big day of her life, Supernova did not wear a fancy dress but appeared in a simple waist dress of the brand Ulyana Sergeenko. Meanwhile, the groom Antoine Arnault is elegant with a navy blue suit from Berluti, the luxury brand he is taking on the CEO position.

Antoine Arnault proposed to Natalia Vodianova on December 31, 2019. The couple planned to get married on June 27 this year but were forced to postpone due to the translation of Covid-19. This trumpeted wedding may surprise many people, but it is not unpredictable because the couple is still famous for their discreet lifestyle, not liking to show off.

Natalia Vodianova is the most famous Russian supermodel in the world in the 2000s. She has walked in more than 200 shows and participated in the promotion campaign of a series of leading fashion houses such as Louis Vuitton, Chanel, Prada, Givenchy.

Meanwhile, Antoine Arnault is the eldest son of Bernard Arnault, chairman of the world's largest luxury group LVMH - the 4th richest person in the world at the moment with a fortune of $80 billion. Previously, Antoine Arnault used to be the communications director of Louis Vuitton and currently holds the CEO position of men's luxury brand Berluti and president of Loro Piana, a luxury brand that produces cashmere and wool.

Before meeting Antoine Arnault, Natalia Vodianova was married for 10 years and has three children. Antoine first met Natalia at the backstage of a photo shoot of Louis Vuitton in 2008 and was immediately hit by "love lightning" with the beauty. But until 2011, when Antoine heard that Natalia's divorce, Antoine offered to date her. The couple has been dating since then and gave birth to 2 sons respectively in 2014 and 2016. The family of 4 is living happily in Paris, France.

Natalia Vodianova with sons Lucas and Victor and daughter Neva on Instagram

NATALIA VODIANOVA AND SON OF LVMH PRESIDENT GET MARRIED SIMPLY

“You are about to enter my head, at your own risk! Mon dieu. Be careful, it can be a very dangerous place!” John Galliano laughs, little bit joking and a little not, as he talks to us about his great “leap” on Zoom, and how he became a director. Provided that the work he did for Maison Margiela can be defined as a 'film' - and only this - and which is at the same time a documentary, a story, an interactive provocation, something sincere, pure, extravagant. 

Residents of the Paris neighborhood where Maison Margiela is based were recently surprised when they saw a drone hovering over St Joseph's church, then slip into an open window in the building opposite and disappear. The drone filmed from above Galliano and his team at work in the atelier, and is just one of the many images of the short film made for the new Artisanal collection that comes out today.

Whatever the damage that the fashion industry has suffered due to the pandemic, the boom of innovative ideas of this period, ideas that serve to talk about clothes, thoughts, exchanges of opinion, and humanity in a broad sense, is bringing quickly to a real revolution. “Very soon I realized that fashion, as we have presented and done it so far, would never be the same again,” says Galliano. “ It won't be until a vaccine is found. And only when I accepted this new reality within myself, was I able to welcome the idea that something new could happen, that we could really change things, have new ideas, be resourceful, and this rekindled my enthusiasm. Nothing can ever hinder the course of creativity, I will not allow this to happen!”

From an emotional point of view, Galliano has, in practice, overturned his mindset , the one that for years made him create "behind closed doors" and defined his personal safety zone and the codes of anonymity of Maison Margiela. Now, however, he has decided that he will show the world every single phase of the creation of the collection, in the smallest detail, with only some very special twists within his storytelling. “I thought, 'I'll be completely transparent.' I've always been afraid of appearing in front of the lens, and all those things you do when you know it's aimed at you, but I decided I was ready. And so I called Nick Knight , to whom I am very attached, and in whom I have great confidence."

The result? Two months of shooting documenting every move by Galliano and his team in every possible format. “I wanted to document the whole process in an almost voyeuristic way. Nick caught me from afar. There were drones flying around us, in and out of my conversations. And I was wearing two GoPro cameras, one on my head, one on my chest. " Knight also put together the calls on Zoom, the messages on the phone, the calls on FaceTime, he used the thermal camera and even an X-ray app, whatever tool could capture the details of my work, up close and from afar.”

“It was a completely new and very fun journey,” Galliano exclaims. And partly the technology has somehow returned to the collection. “It influenced the way I chose fabrics for some of the clothes, it was a really creative way of working. But, of course, a lot of the scenes are in real-time, with real clothes, because I think today you want to see real things too. I asked the kids to bounce back on their iPads at the start of the pandemic. They showed their experiments by cutting fabrics in 3D on the kitchen table, on the balcony, in the garage. In reality, it all started like this.”

This is the John Galliano narrator. But there must have been something else too. “I wanted to insert a double story”, he reflects. “There is the story of the collection, but inserted within a thriller. Because? Because I like the genre, I like horror movies and thrillers, and how they are built. And because for me, the thriller is the thrill of creation, research, discovery.”

The second part of the short film was instead shot in the Cotswolds, England, and follows the timeline (beginning-end) of the creative process, which goes from the creation of the garment to the shooting. An intense experience that, due to the safety regulations and the lockdown, brought the team together very much. “We had to be in a group on set, live together, eat together, all sleep in the same place. And then, suddenly, I can't explain it, the magic exploded. My muses have become interpreters of a force, I don't know where it came from. They were there, they lived this thing, all together: my clan, my tribe, all six of them. I wanted a connection to be made between them. When you see them in motion and they communicate 100% what they are wearing, there were times when I had to leave the set, for what I saw and felt, it was so exciting that I had to walk away ”.

And all those preconceived ideas about the digital representation of fashion, which leaves no room for emotion? Galliano today considers them obsolete. “Filming is stimulating, intellectually and emotionally. Many continue to say, 'How can an emotion be transmitted digitally?' Well, I think the emotion was palpable”. What came out, he says, is a sort of “prototype” for the future, which can be used “to activate different types of dialogue, and to make generations Y and Z understand in detail how we do things. How we created the fabrics ourselves, also from the interlinings, the way we overlap the fabrics, and how we created our embroideries, in short, how we industrialized ourselves, how we became enterprising."

Maison Margiela Artisanal Co-Ed Fall 2020 Couture Collection Fashion Show

Provided that the work he did for Maison Margiela can be defined as a 'film' - and only this - and which is at the same time a documentary, a story, an interactive provocation, something sincere, pure, extravagant. 

MAISON MARGIELA ARTISANAL CO-ED FALL 2020 COUTURE COLLECTION 🇫🇷

Anthony Vaccarello is a women's fashion brand in Paris. It is made as if the clothes were reconstructed and features an art-like design. In 2008, he started "Anthony Vaccarello" in Paris. It seems that this brand is currently over. 

The designer is Anthony Vacarello. Born in Brussels, Belgium in 1980 to Italian parents.

In 2006, won the grand prize at the Yale International Mode Festival. Then, Fendi by Karl Lagerfeld after working in the original, decided to separate. He started his own brand "Anthony Vaccarello" and announced his first collection in 2008.

In 2015, he became the creative director of Versace, working on both men's and women's lines including accessories, but departed in 2016. In the same year, he became the creative director of Saint Laurent.

A BATHING APE, also known as BAPE, is a Japanese fashion brand started in 1993. So far, we have presented iconic designs and items such as "Ape Head", "Pape Camo", "Vapsta", "Shark Hoody", and "Baby Mylo", as well as original patterns and characters. Currently, it has a full lineup of men's, women's, and kids' stores, and has stores in Japan, the United States, the United Kingdom, Port of China, China, and other Asian countries, and has gained a high level of support from a wide range of people around the world. BAPE has succeeded in many collaborations with famous international brands and famous artists, and is engaged in genre-less activities that are not bound by categories such as fashion.

Founder NIGO (real name Tomoaki Nagao). Born in 1970. In 1989, entered the editorial department of Bunka Fashion College. That year, he met Jun Takahashi (currently an Undercover designer) at Bunka Fashion College. He became friends with Jun Takahashi and collaborated with him before starting the company.

From the time of admission, he started attending the club "P. Picasso" in Nishi-Azabu. At that time, I met Hiroshi Fujiwara with the introduction of Ichiro Takahashi, the manager of the "A STORE ROBOT" Harajuku store, and started helping out as a DJ for his event "Family". Because his face resembles Hiroshi Fujiwara, it was named NIGO in the sense of "No. 2" by Hiroshi Fujiwara.

Graduated from Bunka Fashion College in 1991. Started working at Magazine House's "Popeye" and "Treasure Island", and experienced writers and stylists at several companies.

In 1993, the shop "NOWHERE" opened in Harajuku. In the same year, NIGO, an enthusiastic fan of the movie "Planet of the Apes," and Skate Shin, who was famous as a Cornelius designer at the time, hit it off. Established "A BATHING APE" with the same series as a motif. Unlike designer fashion, it is popular with hip-hop and streetwear, and is a hit for generations that follow it. Established a position as a street brand from Tokyo to New York.

The official name of A BATHING APE is "A BATHING APE IN LUKEWATER", which means "monkey in lukewarm water".

BAPE is an abbreviation for A BATHING APE and is used in collection designs, services, and shop names. For example, it is used for BAPE CAFE, BAPE STORE and BAPE SOUNDS, and BAPER CARD, a system that allows you to exchange rare items by accumulating points.

In 2004, he launched the brand "Billionaire Boys Club" with music producer Pharrell Williams.

In 2006, an event was held at the National Stadium Kasumigaoka to promote Fendi's new bag "B.MIX". NIGO produced this event that attracted about 1000 people. In 2007, he designed a 24-hour TV T-shirt.

The women's line "BAPY" was in operation from 2001, until the brand was suspended in 2007.

With the charismatic reader model Eri Tsukimoto as the director from the Spring/Summer 2010 season, it restarted as BAPY (reprise), but ended with the 2011 fall/winter season. In the same year, sold NOWHERE to IT, a Hong Kong company.

In June 2012, the first store of Young Line's AAPE BY A BATHING APE® was opened in Harajuku. In July of the same year, a shop was opened in ZOZOTOWN.

In 2019, the new line "b" collection, which is based on basic items such as shirts and polo shirts debuts. The design features an original logo that mixes the "BAPE" font and the Ape head.

NIGO left Bape and became the first UNIQLO UT brand creative director from the Spring / Summer 2014 season.

BAPE has succeeded in many collaborations with famous international brands and famous artists, and is engaged in genre-less activities that are not bound by categories such as fashion.

Alber Elbaz is a former artistic director of Lanvin. in 2015, Lanvin announced his retirement as Artistic Director.  

Alber Elbaz was born in Casablanca, Morocco in 1961. At the age of 10, he was taken by Jewish parents to move to Tel Aviv, Israel, and has since grown up in Tel Aviv. His father is an Israeli barber and his mother is a Spanish artist. He lost his father when he was a child and was raised by his mother. After completing his military service, he studied fashion at the Shenkar College of Engineering and Design in Tel Aviv, Israel, and graduated in 1988.

After graduating, he went to New York with only $800. For the first two years after moving to the United States, he worked for a bridal-related manufacturer for a living, but it goes without saying that he could not utilize his talent.

After that, he worked for Jeffrey Bean, a designer for the upper class in the United States, for seven years. In recognition of this achievement, he became the head designer of the ready-to-wear division of Gila Roche in 1997. While emphasizing the history of the brand, it adds a new vibrant design and is successful.

In 1998, at the direct request of Yves Saint Laurent, he designed for ladies in the ready-to-wear division of the brand, Rive Gorge. After retiring from Saint Laurent, he will be appointed as an artistic director (taking over from Yves Saint Laurent himself).

However, as a result, he did not take over the top designer of Saint Laurent. At the same time as his inauguration, Gucci acquired Saint Laurent, and Tom Ford became a designer. After all, he will leave the brand in about a year. After that, for a short time, he was in charge of the designer of the Milan brand "Crizza". Here too, it gets praise.

In 2001, he was appointed as the creative director of Lanvin. In the first collection, sequins reminiscent of 20's- style flappers, loosely sewn ribbons, etc. were announced, and homage to the design of the founder Jeanne Lanvin was also seen and praised. In 2008, in collaboration with Acne Jeans, the brand launched a denim line.

Giorgio Armani is an Italian luxury brand. In 1975, Giorgio Armani founded Giorgio Armani. In addition to apparel and accessories, it has a wide range of products such as interior furniture, cosmetics, resort hotels, and restaurants. 

The founder, Giorgio Armani, was born in 1934 in Piacenza, Italy. He entered the University of Milan School of Medicine, but after entering the military service, he did not return to the medical path and entered the business world.

From 1957 to 1964, he was a window dresser buyer at the department store "La Lina Chante" in Milan. Armani, who was familiar with the designs and materials required by consumers and had a wealth of knowledge about production process distribution, became the designer of Cerruti's menswear "Hitman" in 1965 after being scouted. "I learned design from Nino Cerruti."

In 1970, Giorgio Armani became an independent freelance designer. Worked for several companies as a men's clothing designer. In 1975, he established Giorgio Armani with Sergio Galeotti. At this time, I was 41 years old. A late start as a designer. Until now, he has been active as a men's designer, but at this time he also started designing for women.

Applying the functionality of men's clothing, pursuing a feminine atmosphere, luxurious materials, and a beautiful silhouette for comfort, and exquisite cutting technology makes it a stardom. It attracted the attention of American buyers and fashion magazines who were about to enter the career woman era. In 1979, he became a designer of Ereuno.

In 1981, announced the diffusion line "Emporio Armani". In the same year, "Armani Jeans" was also announced.

Since 1982 as a designer Christian Dior, Giorgio Armani has been on the cover of Time magazine. In the latter half of the 1980s, he devised a soft suit and caused a big boom, leading the so-called "career woman" with women's clothing that utilized the pattern of men's clothing.

In 1991, started A | X ARMANI EXCHANGE. Inheriting the essence of the brand, we propose styles inspired by street culture and dance music. We provide men's, women's, and accessories. The line currently boasts the largest number of 500 stores in the Armani Group (as of September 2020). 

In 1995, he announced ski wear and golf wear, expanding his license.

Armani is called "The Emperor of the Jacket" and is at the forefront of the fashion world. Famous as a perfectionist, he is called "Maestro di Maestro" (a master among masters) and develops his own solemn stance. He has also worked on many movie costumes, providing costumes for numerous films, and at the Academy Awards, many actors such as Julia Roberts, Mira Sorvino, Richard Gere, etc. wear Armani clothes. In collaboration with brands, he has collaborated with Allegri and others in the past.

In 2004, started the Armani Hotel & Resort business.　

From the spring/summer 2005 season, participated in the Paris Haute Couture collection on the "ARMANI PRIVE" line. In 2010, Armani opened the world's first hotel "Armani Hotel Dubai". In 2011, the second hotel store was opened in Milan.

Started a new generation designer support program in 2013. Later, Andrea Pompilio and Ujo held a show with support. In 2015, Armani's first autobiography "GIORGIO ARMANI" was published.

In 2017, "ARMANI COLLEZIONI" and "ARMANI JEANS" were suspended. It was decided to integrate into Emporio Armani.
In the same year, Hidetoshi Nishijima was appointed as an ambassador for the "Made to Measure" order line for suits.
Armani Prevailing (ARMANI PRIVE) Auto couture
Giorgio Armani (GIORGIO ARMANI) first-line
Emporio Armani (EMPORIO ARMANI) diffusion line
A | X Armani Exchange (A | X ARMANI EXCHANGE) casual line

With approximately 500 stores worldwide, the Group's exclusive retail network currently comprises: 81 Giorgio Armani boutiques, 171 Emporio Armani stores, 17 Armani Collezioni stores, 165 A/X Armani Exchange stores, 16 AJ | Armani Jeans stores, 6 Armani Junior stores and 33 Armani Casa stores in 46 countries.

Armani, who was familiar with the designs and materials required by consumers and had a wealth of knowledge about production process distribution, became the designer of Cerruti's menswear "Hitman" in 1965 after being scouted. "I learned design from Nino Cerruti."

Christian Lacroix was born in 1951 in Arles, southern France. Southern culture (Gypsy tradition, bullfighter) influences the decorative Lacroix style. Graduated from the University of Montpellier. In 1973, moved to Paris to become a curator of the museum. There, he graduated from Sorbonne University, Ecole du Louvre. 

At the recommendation of his future wife, Francoise, he goes on the fashion path. Joined Hermès in 1978 and initially worked on accessory design. In 1980, he became an assistant to Gi Polan. In 1981, he became the chief designer of Jean Patou's haute couture.     

In 1987, he received the CFDA (The Council of Fashion Designers of America) Best Foreign Designer Award for his success in Jean Patou. In the same year, the collection of cocktail dresses announced in 1986 was recognized and won the Haute Couture Award called the "De Doll Award".

Bernard Arnault, who heads Agash (later acquired LVMH ), who owns Christian Dior, fell in love with his talent and received an investment. This led to the establishment of the brand "Christian Lacroix" bearing his own name in 1987. "When I saw Lacroix's sketch, I thought he was a genius," Bernard Arnault said.

In 1987, Bernard Arnault opened the Haute Couture Maison for Christian Lacroix for the first time since Yves Saint Laurent. In July of the same year, he announced the haute couture collection and received the "Golden Finger Penetration Award (De Doll Award)".

In 1987, he announced the Paris ready-to-wear collection under his own brand. In 1988, Christian Lacroix presented his collection in Paris.

In 1990, announced the first perfume "Ceravi". Started "Bazaar" in 1994 and "Jeans de Christian Lacroix" in 1996. From 2002 to 2005, he was the artistic director of Emilio Pucci.

The Christian Lacroix brand itself has never been successful. The fashion is fascinating to see, and Bernard Arnault is also fascinated by it, but the Lacroix brand isn't making enough money for the investment.

Arnaud said, "It's hard to build a brand like Christian Dior or Chanel from scratch through Lacroix, and it turns out that great talent alone won't make a fashion brand successful. Brands need tradition." I'm talking. 

In 2005, LVMH sold Lacroix and left it. In 2008, he designed a limited bottle of mineral water "Evian" and became a hot topic.

In recent years, he has been actively developing collaborations with brands such as Petit Bateau and Desigual.   

Kim Jones was born in Bath, England in 1973. Studied graphic design at Cumberwell University in 1998. After that, he went on to graduate school in St. Martins. Graduated from St. Martins. In 2003, Kim Jones established the brand "Kim Jones" bearing his own name. Debuted at the 2004 S / S London Collection.

2005 A / W, presented the bag in collaboration with Mulberry. It was also released in the United States and Asia.

British sports goods manufacturer Umbro in and collaboration, "Umbro by Kim Jones: Umbro by Kim Jones," announced. During the 2006 World Cup soccer season, limited lines were also sold in England colors such as white and red. In 2006, he was awarded the Men's Designer of the Year by the British Fashion Association.

The Kim Jones collection features a simple taste that incorporates street elements. The design that makes you feel particular about the details such as folding and cutting of the fabric.

Kim has performed collaborations with such brands as Uniqlo, Top Shop of the men's line Top Man, Hugo Boss, and Louis Vuitton. He is active in many fields and is also involved in the production of short films related to magazines and collections.

In 2008, he was appointed the creative director of Dunhill. Oversees the design of menswear and leather accessories. Kim Jones has suspended his brand and will focus on his role as creative director at Dunhill.

In 2011, he became the Artistic Director of the Men's Division of Louis Vuitton. In 2018, Louis Vuitton's artistic director, who served for seven years, retired from the 2018 Fall / Winter Men's Collection.

The French brand's lead menswear designer, Kim Jones, breathed extraordinary new energy into the venerated brand—and, in 2017, pulled off one of the collaborations of the century, too. Supreme X Louis Vuitton

Kim Jones's Fall 2018 runway show for Louis Vuitton, is his last for the LVMH-owned house. Jones exits Vuitton, where he held the position of men's artistic director since 2011. 

In March 2018, he became the artistic director of Dior Homme.

In 2020 Fendi selects Kim Jones to Replace Karl Lagerfeld. He became the artistic director of Fendi Women's Haute Couture, Ready to Wear, and Fur. The British fashion designer will oversee Fendi haute couture, ready-to-wear and fur, but will also continue as artistic director of Dior Men.

Designer Hussein Chalayan was born in 1970 in Nicosia, Cyprus. He has Turkish Cypriot parents. 

At the age of 12, his parents divorced and his father took over and Chalayan went to England. Since then, where his father runs a restaurant. After receiving secondary education, he went on to a basic university course at Leamington Spa. There, he came up with a "cloth printed with meat fillets", which was recognized and he enrolled in St. Martins.

St. Martin's graduation collection "Clothes buried in the soil" drew a lot of attention. The graduation collection will later decorate the Browns shop window. *"Clothes buried in the soil": A study of how clothes for the graduation collection are buried in the soil of the garden and how they decay.

In 1995, he made his debut with his own brand "Hussein Chalayan" in the London Collection. In the same year, he won the London Fashion Design Award. In 1998, he became a designer of TSE New York. Working for this for 3 years.

Hussein Chalayan was awarded the British Designer of the Year for consecutive years in 1999 and 2000. 2001 S/S sponsor goes bankrupt. With the financial cooperation of Italy's Djibo Co. (Onward Kashiyama subsidiary), the brand fell into financial difficulty and will be rebuilt.

From 2002 S/S, the place of presentation was moved to Paris and returned. In 2003, he became the creative director of the newly launched ready-to-wear line of Asprey, a long-established jewelry brand purveyor to the British royal family. In the same year, a fragrance was also announced.

In 2008, he became the creative director of PUMA. 2009, J Brand announced three styles of denim in collaboration.

"The Puma and collaboration from the spring-summer 2010 season Urban Mobility announced that the brand name will be changed to "Chalayan" from the Spring/Summer 2012 collection.

* Note: Cyprus has had a great influence on the world of Chalayan's work. In 1974, the Turkish army invaded Cyprus in the wake of a coup d'etat of Greeks. The island was divided into north and south by Greeks, who mainly believed in Christianity, and Turkish, who believed in Islam. Currently, there is a country called the Republic of Cyprus, but since 1983, the "independent state" of Turkey, which is only approved by Turkey, has insisted on the separation of north and south. Chalayan grows in border areas and grows in a unique culture.

Blumarine is an Italian fashion brand. Anna Molinari was born in Carpi, Italy. The brand started in 1977 when she started working with her current husband, Jean Paolo Tarabini. Started "Blumarine" in Italy in 1980.

Anna Morinari starts her business from knitwear, which was a traditional industry in Carpi, Reggio Emilia. The reason for starting the knit business was that Anna Morinari's father ran one of the leading knit factories in Carpi. The factory had a lot of work like "subcontracting the famous French brand". Anna Morinari has been familiar with yarn since she was a child, and after graduating from art school, she takes over the business of her parents. At that time, Anna Morinari will compete with her own brand, not with a subcontractor."

Her husband, Giampaolo Tarabini, will be a great force to make her dream come true. He is an Austrian aristocrat and from a well-known family. He organized a company that did not overdo his wife's industry and gradually moved to the tailoring business. Established Blufin in 1977 to establish a fashion brand.

In 1980, he presented the "Blumarine" collection, named after his favorite sea, at the Italian International Fashion Trade Fair in Milan. There, he won the Best Designer Award. Participated in the Milan Collection since 1987.

In 1995, in order to emphasize the difference between "Blumarine" and the popular version, "Anna Molinari" was newly announced. Designed by her daughter Rossella Molinari from 1998 S/S.

In 1996, started BLUGIRL as a casual line.

Rossella Molinari, daughter of Anna Molinari and now a designer, was born in 1969 in Carpi, Italy. Growing up in a fashionable environment, as she commented, "When I was a kid, the button warehouse was a playground." Studied art at the University of Bologna and language and art in London. After working in Italy for Vogue, in 1994, joined as an art director of her mother's brand "Blumarine Anna Molinari". 1995 Started "Anna Molinari Couture". Since 1998, she has inherited "Blumarine Anna Molinari" from her mother and was promoted to designer. Married and now the name of Rossella Tarabini.

The Carpi company Blufin launches the autumn-winter 2017-18 advertising campaigns of its two brands. The Blumarine collection is played by the Russian supermodel Irina Shayk, famous not only for her disturbing beauty, but also for her relationship with Hollywood star Bradley Cooper from whom a little girl 

The campaign aims to celebrate the spirit and aesthetics of the Maison, which celebrates its fortieth anniversary, enhancing the woman's body and silhouette in a sensual and romantic way. Irina Shayk thus represents a seductive woman who is strong in her femininity, showing off security and sophistication in every situation, emphasized by the choice of extremely sensual clothes. The images were taken by photographers Luigi & Iango at Alder Manor, a residence not far from New York. The villa, built at the beginning of the twentieth century in a neo-Renaissance style, has deliberately decadent interiors.

Blugirl instead set the campaign for next winter, shot by photographer Michelangelo Di Battista, inside the Carpi house of the designer Anna Molinari. The Blugirl woman, played by model Robin Van Halteren, presents herself with a completely new face: while maintaining the spontaneity and lightness that characterize her, she becomes more decisive and aware. She is cosmopolitan and loves to mix garments inspired by different cultures, which refer to the places most loved by Anna Molinari. "In my life, I have worked a lot and traveled a lot." says the designer from Carpi. Each time I wanted someone beside me to guide the journey to be free to contaminate me with the beauty of the place and to collect its impulses

Marchi, the turning point for Blumarine. Marco Marchi protagonist on all the main online fashion magazines. A few days after the debut of the new Blumarine on the catwalk at the Milan fashion week, the entrepreneur talks to Cruvoir about the relaunch of the brand founded by Anna Molinari and buys from its holding company Excellence Italian (which also includes the Liu Jo brand) at the end of 2019.

The first collection (Spring-Summer 2021) signed by Nicola Brognano, the young designer who has the by no means easy task of “replacing” Molinari at the helm of Blumarine's creative direction, will be showing in Milan. Marchi revealed the brand's future plans to the sector newspapers, as well as the employment situation of Blufin's 90 employees, the listing objectives and any new acquisitions.

As for the employees, the entrepreneur admits that he initially planned for layoffs. With Covid19, government aid and layoffs, however, plans have changed and the intention is not to fire anyone anymore. "I intend to propose to some employees to convert into new roles, provided they accept the change".

Change that also affects distribution that focuses on multi-brand stores and no longer on single-brand stores. The showroom in via Manzoni in Milan was closed with the entrance to the Riccardo Grassi Showroom, as well as several proprietary stores. “Apart from the Blumarine store in Rome and a few stores in Asia, particularly Japan, South Korea and Taiwan, the brand's main stores have been closed in recent years; we also closed the flagship store in via della Spiga in Milan, because we think the style of the street is changing ”. The relaunch projects will also concern two other Blufin brands: Anna Molinari and Blugirl. There will be no more space, however, for Be Blumarine.

IRINA SHAYK IN THE BLUMARINE AUTUMN-WINTER 2017-2018 ADVERTISING CAMPAIGN

The campaign embodies the spirit and aesthetics of the brand, which is celebrating its fortieth anniversary this year. As a result, the woman's silhouette has become even more sensual and romantic. Irina Shayk becomes a reflection － a seductive woman who is strong in her femininity and seems self-confident and sophisticated. This is further emphasized by the choice of sensual dresses. The pictures were taken by photographers Luigi and Yango in Alder Manor, a residence near New York. The villa, built in the early 20th century in a neo-Renaissance style, is the perfect backdrop for a campaign.

Gucci unveiled its latest digital project that takes the concept of mimicking the things seen through the lenses of London-based photographer, artist, and director Max Siedentopf, where he recently worked on photography for the campaign, at Old Gucci Osteria, Gucci's restaurant as well.

Inspired by the design of the original Gucci Tennis 1977 sneaker from the old Gucci repository, it was taken as a prototype and redeveloped with a more modern take on the #accidentalinfluencer project. It focuses on portraying people who look like each other, come together in normal, everyday situations.

Wearing the same clothes Including the Gucci Tennis 1977 sneaker, making this group a clone of the crowd an amateur photographer shooting situation was inadvertently on the bus, café, or shop selling vegetables, and fruit's effect on the image makes it happen. Like a spell In an improbable manner, Siedentopf features a group of long-haired, bearded men walking across the sidewalk. And an old woman in a similar coat was sitting together drinking tea. It was an accidental situation.

The campaign was launched through the social media channels of Gucci including TikTok, Instagram Stories, and Gucci App allows customers to try on shoes. Gucci Tennis 1977 goes through a room-like modern technology that launched in June of last year.

Simulating the accidental likeness of the social world celebrities.

GUCCI LAUNCHES THE LATEST DIGITAL PROJECT #ACCIDENTALINFLUENCER 🤳🏻

Frida Giannini is a former Gucci creative director. Born in Rome in 1972 as the daughter of an architect's father and a mother of art history professors. She was named after the painter Frida Kahlo. Graduated from the Roman Fashion Academy.

In 1997, she was in charge of designing leather goods and clothing at Fendi. In 2002, she joined Gucci as director of handbag design, and in 2004 when Tom Ford left Gucci, she became the creative director of the accessories line.

In charge of designing jewelry, shoes, bags, watches, etc., she was appointed as the creative director of the women's wear line in March 2005 (the accessories department also serves concurrently), and in 2006 she was appointed as the creative director of the menswear line.

Currently, she is in charge of the creative director who oversees Gucci's women's line, men's line, and accessory line.

In 2008, Frida Giannini produced the first women's perfume from Gucci. 

In December 2014, Giannini decided to retire as Gucci's creative director. The term of office is until the end of February 2015, after the 2015-16 Fall/Winter collection.

In 2002, she joined Gucci as director of handbag design, and in 2004 when Tom Ford left Gucci, she became the creative director of the accessories line.

This season, Michele’s interest in the art of fashion presentation has coincided with the demand for innovation under the restrictions of Covid-19. Thus, Gucci’s latest collection is delivered to us through a kind of magical, cyber-fantastical live stream. Alessandro Michele decided to show his autumn collection called "An Unrepeatable ritual at the Gucci Hub". 

Alessandro Michele decided to show his autumn collection called "An Unrepeatable ritual at the Gucci Hub". All the guests of the show had to go to their seats through the backstage zone, and along the way, they had the opportunity to see how preparations were going for the show itself (from applying makeup to dressing up models) and personally greet the designer. “There is still something in this process that always remains hidden from prying eyes, - says Michele in his Instagram notes for the show. - The torment of creativity, an inner thrill before creating something new, like a mother's womb, in which poetry ripens, is transformed from form to form. Therefore, I decided to open the veil of secrecy. Let those whose talented hands are involved in creation come out of the shadows."

To view the final result, the guests were nevertheless invited to the hall, where a carousel with transparent display glasses was installed. The solemn atmosphere was emphasized by the music - "Bolero" sounded from the speakers.

Michele's new collection is no exception and is still sustained in the brand's already beloved vintage aesthetics, with notes from the 70s. The most striking elements of the show were fluffy dresses on crinolines and knitted capes, tiered tulle dresses, caftans, and frock coats in the manner of court fashion of the 18th century, feather hats and hats with stylized "cat" ears.

Key items: coats, turn-down dresses, and blouses, colored gloves, plaid suits, tops, and dresses with bows, tall hats, crucifix pendants.

Current trends: bows, ruffles, ruffles, a checked pantsuit, fetish paraphernalia, feathers, crinoline dresses, layering, bright colors, coats, and dresses in the spirit of the 30s and 70s.

What to look for: white knee-highs over colorful tights, fluffy guipure shorts under a mini dress, velvet trousers, gaucho style with wide trousers, and a high hat.

GUCCI FALL WINTER 2020 WOMEN'S FASHION SHOW

Gucci Fall Winter 2020 Women's Fashion Show

This season, Michele’s interest in the art of fashion presentation has coincided with the demand for innovation under the restrictions of Covid-19. Thus, Gucci’s latest collection is delivered to us through a kind of magical, cyber-fantastical livestream. 

AN UNREPEATABLE RITUAL AT THE GUCCI HUB  🇮🇹

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