Set to take place July 9-13.

By Balthazar Malevolent


The governing body of French fashion, Fédération française de la couture, has now announced its official schedule for Men's Spring/Summer 2021 Paris Fashion Week, which will take place July 9-13.

Paris Fashion Week.

Set to be supported Launchmetrics, Google, Facebook, YouTube, Instagram and Hylink in China, the event will serve as a digital take on the annual fashion celebration. Labels on the official calendar will offer video presentations which be viewed again after the initial broadcast.

The Institut Français de la Mode fashion school will plan interviews, making-of clips and zoom meetings with participating brands and designers, cultural bodies, media companies and others. There will also be meetings, concerts and cultural events from experts and official partners such as DEFI, L'Oréal Paris and DS Automobiles.

In addition, Sphère, a showroom devoted to young brands, will be held online, France's Canal+ Group will act as a channel for events, The New York Times will broadcast videos and Radio Nova will animate editorial material and events. The cultural institutions taking part in this fashion week include the Louvre Museum, the Palais de Tokyo, the Musée des Arts Décoratifs, the Musée de la Style de la Ville de Paris and the Théâtre du Châtelet.

Catch the official schedule for men's SS21 Paris Fashion Week on the website of the Fédération française de la couture. It is interesting to note that the Paris Fashion Week Women's SS21 will see physical shows with sufficient social distance, supplemented by a digital network, which will be held September 28 - October 6.

P.S. Yohji Yamamoto and Rick Owens digital shows will be held on the 10th of July at 17h30 and 18h respectively. Rhude and White Mountaineering on the 12th at 18h and 19h, we will be able to seer Lanvin show on the 13th at 10h and Dior Homme at 14h30 on the same day. Stay tuned! No invitations needed this time.

Paris Fashion Week schedule.
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