NEXEN UNIVER-CITY: THE INFINITY WALL

Overflowing imagination, D'strict turns public spaces into enticing digital media sites.

By Balthazar Malevolent

NEXEN UNIVER-CITY: THE INFINITY WALL

The Infinity Wall in Nexen's latest Seoul R&D Center, "Nexen UniverCity" connects with viewers by telling the tale of the core value of Nexen Tire and its management philosophy through the "plot mode," exchanging emotions, creating a highly emotionally charged environment beyond construction and interior through the "mood mode." Climate, time, and news are delivered creatively and intuitively through the "Text mode" in real time.

NEXEN UniverCity Infinity Wall.

The transformation of a flat LED display into a new three-dimensional space was possible thanks to D'strict's well-planned and innovative design, together with intuitive video production ability. D'strict announced the re-creation of the lobby space of Nexen UniverCity into a public media room that could be the talk of the town.

NEXEN UniverCity Infinity Wall.

Public media demand to attract more attention is increasing, especially where a number of people are gathering, such as hotels, resorts, casinos, and office buildings. Overflowing imagination, D'strict turns public spaces into enticing digital media sites.

NEXEN UniverCity Infinity Wall.

D'strict is a design company that uses digital media technologies to develop creative space based user interfaces (UX) through content creation. D'strict, which has changed its flagship business since their creation in 2004 in response to developments in various digital media technologies, has launched a world's first digital theme park, "Live Park" in 2012, and has a new content-based entertainment model (IP) on a similar theme. We are running the "Virtual Theme Park" business that realizes space, and the "Virtual eXperience Development" business that provides high-end real estate and brands with creative spatial experiences.

Digital showrooms are also immersive experiences in fashion that bring consumers to a 100% digital world, enabling them to take tours of any kind of exhibition space and engage with all sorts of items from a full catalog of fashion garments to sculpture or even art pieces. We expect that in a few years time the major revolutionary brands like Celine, Balenciaga, Rick Owens, or Yohji Yamamoto will start displaying their latest collections in digital showrooms.

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