NEW YEEZY SUPPLY 3D WEBSITE CREATED BY NICK KNIGHT WILL BE LAUNCHED SOON

Featuring a “non-artistic” approach.

By Balthazar Malevolent

NEW YEEZY SUPPLY 3D WEBSITE CREATED BY NICK KNIGHT WILL BE LAUNCHED SOON

The rapper and designer Kanye West have teamed up with Nick Knight on a documentary detailing the redesign of the YEEZY Supply, which is described as "a website without words, an intimate experience that features real people the user can try clothes on and learn more about." Throughout the almost nine-minute film, Knight explains how he and West worked on the concept for three years using a "non-artistic approach."

Kanye West.

"There have been more than 10,000 hours of work, and at least twice as many images, considered and made, to give what I think is a beautifully simple website," Knight said. The new YEEZY Supply will continue to host the clothing, shoes and accessories of the company, but will feature products with 3D effects inspired by a lo-fi esthetic referenced by West from an e-commerce website for medical supply. Users can see an outfit on a model that can move on the screen and can see even more details about the models themselves, such as background information and favorite foods.

"We tried to make the web a more humane place. We got used to internet being a flat, two-dimensional place," explained Nick Knight. "But the internet is also this incredible resource that links everybody in the world: What if we could use it to get to know the people that we are looking at on the screen?

Nicholas David Gordon "Nick" Knight (OBE) is an English fashion photographer and a founder of SHOWstudio.com. He is an active honorary professor at University of the Arts London, and received an honorary Ph.D. from the same university. Knight has produced books of his work including Nicknight (1994) and Nick Knight (2009) retrospectives. In 2016, Phillips auction house sold Knight's 1992 campaign photograph for fashion brand Jil Sander at a record-breaking price of HKD 2,360,000.

Check out the full documentary for more on YEEZY Supply and check for the updated website to be launched soon.

Rumors say that the new Rick Owens furniture app is going to be released soon with features allowing customers to create a floor plan in either 2D or 3D, and recreate your entire home through the app placing virtual designer's furniture inside.

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