NEW SAINT LAURENT FW2020 CAMPAIGN FEATURING LENNY KRAVITZ

Lenny Kravitz follows in Keanu’s footsteps as the face of Saint Laurent.

By Balthazar Malevolent

NEW SAINT LAURENT FW2020 CAMPAIGN FEATURING LENNY KRAVITZ

In the midst of a constantly changing fashion calendar, Saint Laurent has revealed its newest campaign star for Fall/Winter 2020: musician Lenny Kravitz, a Grammy Award winner. Known for both his music and style, which mixes his Caribbean roots with an R&B repertoire, Kravitz fits in seamlessly with the French fashion house's music-influenced ethos.

Saint Laurent FW20 campaign featuring Lenny Kravitz.Saint Laurent FW20 campaign featuring Lenny Kravitz.

Under Anthony Vaccarello's creative direction, and shot by David Sims, the campaign images feature Kravitz looking right at home in rock-inspired outfits. He is sporting a sharply tailored blazer in one over a satin-button down, tight black pants, and sunglasses. Another shows Kravitz in a long-sleeved leopard-print shirt cinched with a matching necktie, stuck jeans and black leather boots. Flaunting the Fall/Winter 2020 collection of Saint Laurent, the musician radiates cool with his nose and ear piercings, dreadlocks, and a wrist tattoo, adding touches of personal style.

Kravitz is no stranger to the magic of Vaccarello's designs, as he and his daughter, Zoë Kravitz, who has been a brand ambassador for several seasons, were spotted together in the front row for the Fall/Winter 2020 Paris Fashion Week show at Saint Laurent.

Interesting fact:

In October 2001, Kravitz released his sixth album, "Lenny". The musician recorded the album in Miami. Kravitz wrote album's song "Bank Robber Man" after he was detained and cuffed by the Miami Police Department while walking with his trainer to the gym because police claimed he matched a bank robber's description. At the time, Kravitz had no identification with him and the on-scene police did not believe he was indeed Lenny Kravitz himself. The bank teller who has been robbed was then brought to the scene and confirmed that the actual bank robber was not Kravitz. Later, Miami Police sent officers to Kravitz's home to apologize for the arrest. When being asked if he thought the incident was a racial profiling case, Kravitz said he wasn't sure though some of the song's lyrics suggest otherwise.

Looking forward to seeing Rick Owens and Victoria Beckham's future campaigns rock stars later this year. Let's hope that Saint Laurent has set up the new trend.

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