MIU MIU

Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname.

By Frosina Dimova

MIU MIU

In 2011, Miu Miu launched the Women's Tales series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande and Massy Tadjedin and were screened at the 69th Venice International Film Festival. A fifth film that debut in 2013, was written and directed by Ava DuVernay and also starred.

On March 14, 2013, a counter report of Prada in violating women's rights was reported to Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights. On May 17, 2013, a statement against sexual harassment and gender discrimination at workplace was released by the UN Committee. In April 2013, an American Change.org petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a fired employee for making false statements while voicing her opinion against sexual harassment. This petition damaged the brand image. On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada Japan. Vogue launched a news article, "Prada Vs The UN" quoting Bovrisse claiming, "Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination and power harassment."

Set to launch its first fragrance in 2015, Miu Miu's new venture is backed by the signed agreement between Coty Inc. and Prada. This is the first time that Miu Miu has expanded outside the fashion and accessories markets.

Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerod, Lindsey Wixson, Zhou Xun, Jessica Stam and Joan Smalls. In May 2011, Miu Miu appointed the (then only fourteen-year-old) actress Hailee Steinfeld to be the new younger face of the brand. For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen. In 2018, actress Elle Fanning became the face of the brand. In 2019, Miu Miu appointed Irene Bae, leader of South Korean girl group Red Velvet, as the new face of the brand.

Miu Miu Close Fall 2020 Ad Campaign Katie Grand

MIU MIU 'CLOSE' FALL 2020 AD CAMPAIGN BY KATIE GRAND

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