MARK SELIGER, CHRISTIE’S & RAD VS COVID-19

Virtual auction of the most unforgettable celebrity portraits by photographer Mark Seliger opens for bidding on May 28th with 100% of the proceeds to be directed to Covid-19 charities.

By Balthazar Malevolent

MARK SELIGER, CHRISTIE’S & RAD VS COVID-19

In times of need, the leading portraitist of beauty, Mark Seliger, has partnered up with his longtime ally Arianne Phillips and her RAD (Red Carpet Advocacy) to create an auction at Christie's to support several Covid-19 relief organizations. The auction, which starts on May 28th, includes 25 of Seliger's most famous portraits; 100% of the proceeds will be donated to the organizations of choice of the subject in support of victim relief, front-line staff and those affected by the Covid -19 pandemic.

Photographer Mark Seliger.

Fortunately, the close partnerships between Seliger and RAD's Arianne Phillip and co-founder Carineh Martin put together a whos-who of international talent quickly with the goal of raising as much money as possible for charity during these extraordinary times. Jennifer Aniston, Mikhail Baryshnikov, Johnny Cash, Kurt Cobain, Laura Dern, Leonardo DiCaprio, Dr. Dre, Billie Eilish, Tom Hanks, John Lee Hooker, Lenny Kravitz, Jennifer Lopez, Julia Louis-Dreyfus, Jerry Garcia, Courtney Love, Lin-Manuel Miranda, Willie Nelson, Brad Pitt, President Barack Obama, Nicole Kidman, Jerry Seinfeld, Snoop Dogg, Bruce Springsteen, Amy Schumer, U2, Oprah Hilton, Keith Richards, Nicole Kidman were involved and the portraits contain a signed note from the sitter as a personal thank-you to the successful bidder, where possible.

The initiative launches a new collaborative fundraising and advocacy effort, RADArt4Aid, a dedicated global auction to benefit several relief organizations from COVID-19. Award-winning American photographer Mark Seliger, known for iconic portraits of politicians, artists, actors and celebrities featuring on the Rolling Stone and Vanity Fair covers, is kindly donating limited-edition prints from his own collection to a special philanthropic auction at Christie's, with the goal of raising as much money as possible for charity during these extraordinary times. RAD produces the campaign and promotes advocacy for the benefitting charities.

A hundred percent of the proceeds going to Covid relief organizations was important to me and we found that creating RAD with Arianne and Carineh allowed us to do this, as they focused on celebrities with the right causes. From our topics, we had a pretty amazing response and before we knew it, we had 25 great talents ready to sign on this initiative.

– Michael Seliger

From Italian Vogue modeling shoots to Rolling Stone covers, Mark and I worked together for over 20 years. When he came to RAD in April explaining that he really wanted to do something to give back, Carineh and I proposed curating a selection of portraits of his work and hiring the subjects to join us by not only endorsing the auction but choosing their own charity that they care about under the Covid umbrella. The result is a beautiful story of more than 25 talents who support front line workers, essential workers, food and safety workers, veterans, mental health workers, women's shelters, and more for Covid's help.

– Arianne Phillips, RAD (Red Carpet Advocacy) co-founder

The auction opens to bidding on May 28th and continues until June 12th, for both web browsing and bidding. Furthermore, Christie's and Mark Seliger Studio (in collaboration with Beekman Social and Lund & Partners) have collaborated with the creation of accompanying videos and content that will show the never-before-told stories behind the photoshoots that created these remarkable portraits.

Also, English designer Victoria Beckham has announced recentrly she will donate 20% of all sales from her fashion label and beauty brand to struggling food bank charities amid the coronavirus pandemic.

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