Kering has made a commitment that the group’s Houses will only hire models aged over 18 to represent adults at their fashion shows and photo sessions, as of 2020 (fall-winter 2020/2021 fashion shows).
“As a global Luxury group, we are conscious of the influence exerted on younger generations in particular by the images produced by our Houses. We believe that we have a responsibility to put forward the best possible practices in the Luxury sector, and we hope to create a movement that will encourage others to follow suit,” declared François-Henri Pinault, Chairman and Chief Executive Officer of Kering.
The charter on the working relations and well-being of models drawn up by Kering and LVMH in 2017 has already led to progress in the Luxury sector, notably by introducing a minimum age of 16 for models. This new step signals further growth in Kering’s continued commitment to women. “In our view, the physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession. We are also aware of the role-model element that images produced by our Houses can represent for certain groups of people,” declared Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering.
In September 2017, Kering and LVMH published a charter on the working relations and well-being of models. Its principal commitments included:
• The obligation to work only with models in possession of a valid medical certificate, issued within the previous six months and certifying their good health
• The banning of size 32 for women and size 34 for men from casting requirements
• Minimum age of 16 for models representing adults
• The application of specific rules for the working conditions of models aged 16 to 18
• The option for models to make a direct complaint in the case of a dispute with a model agency, a casting director or a brand
• The introduction of numerous advances in working conditions, such as access to a “reserved area” where they can change conveniently and the availability of food and drink that are suited to their dietary needs.
Kering S. A. is a French multinational corporation and conglomerate headquartered in Paris, France, specializing in luxury goods such as jewelry, watches, designer bags, shoes, and clothing. The luxury brands owned by the group include Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, Brioni, Pomellato, and Ulysse Nardin.
The company was founded in 1963 by François Pinault. Pinault S.A. was quoted on Euronext Paris in 1988 and has been a constituent of the CAC 40 index since 1995. It changed its name to Pinault-Printemps-Redoute (PPR) in 1994 before adopting its current name in 2014. François-Henri Pinault has been Chairman and CEO of the group since 2005.
The Kering Foundation is committed to defending women’s dignity and rights by combating violence against women and promoting women’s empowerment. Since 2009, the Foundation initiated 47 partnerships with NGOs and supported many social projects oriented towards women’s rights. Many brands have philanthropic projects with the support of the Kering Foundation. Gucci launched its project Chime for Change, an international campaign to raise funds for women’s emancipation, focusing on education, health, and justice. Every year since 2012, the Kering Foundation has contributed to the International Day for the Elimination of Violence against Women with the White Ribbon for Women campaign. The 2018 campaign focused on gender-based cyberbullying. In 2019, for its 10th anniversary, the annual budget of the Foundation was doubled to $2 million.