RICK OWENS: I LIKE HOW THINGS ALMOST COME OUT LIKE A PROCLAMATION

Any text transmitted from Owens HQ – via the website, social media feeds or his personal email correspondence – is all transacted in capital letters.

By Balthazar Malevolent

RICK OWENS: I LIKE HOW THINGS ALMOST COME OUT LIKE A PROCLAMATION

In Dreaming by the Book, Elaine Scarry explores how writers construct and manipulate imagery, demonstrating how bending, folding and stretching mental images are the focus of. Styles of faces perform similar manipulations, rather than strictly mental ones, conjuring visual associations. The late twentieth century witnessed the democratization of typeface design and typeface usage due to the ease of access to desktop computer technology and a related exponential growth in the number of typefaces available to users of type. The explosion of typeface designs has caused the significance of typefaces to move from being viewed as the products of a specialist area of printing craft with its own mystique and history to one of a tradable commodity of debatable value within visual culture, susceptible to piracy, and able to be considered in theoretical terms of consumption, trends analysis and fashion.

RICK OWENS ALL CAPITALS

Any text transmitted from Owens HQ – via the website, social media feeds or his personal email correspondence – is all transacted in capital letters. “I like how things almost come out like a proclamation, I might have it completely wrong because I know to some people it’s just shouting, but to me it’s kind of a cheerful proclamation. Everything I say is kind of like, a little artificial and happy. Almost like a child speaking too loudly in church.”

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