In 1896, Guido Guidi, Giovanni Rosellini, and Gino Ulivo established “Conceria Guidi Rosellini” in Pescia, Tuscany, where the art of leather tanning has been existing since the middle ages when a guild of tanners and shoemakers had developed it in the XIV century.
Ruggero Guidi is currently running the tannery, and throughout his whole life, he was looking for the perfect balance between advanced technologies and the respect for his heritage of traditions and skills. The “Conceria Guidi Rosellini“ is well-known all over the world: the most demanding designers approach Ruggero Guidi looking for special leathers and treatments, and he is always able to find exactly what they desire.
Passion for leather and respect for its traditions are the two main ideas that push Mr. Guidi’s shoe collection project forward. He is strictly against mass production, focusing instead on his own independent research beyond all the modern tendencies. GUIDI are the shoes for all of those who are in search of something unique with a twist of tradition, the shoes that only a craftsman can create, coming in soft, candid hides or in distressed, redolent, thickened leather. Guidi is the link between the owner and the owner’s soul.
Guidi’s distinctive footwear isn’t only characterized by its supple look and unique coloring, but also by an approach that fuses traditional shoemaking heritage with a contemporary outlook. What started as a family-run tannery in 1896 nestled in Pescia, Tuscany has become the go-to for fashion’s discerning avant-garde.
Central to Guidi is the notion of recreating traditional worker’s shoes with a fresh approach. Imperfection and the individuality of each shoe is as vital as the exacting processes each pair go through to result in a singularly Guidi outcome.
Guidi footwear is object dyed, key to the pliant look and feel of the brand’s boots. The process ensures that each piece emerges from the drum in entirely the same color. This subtle but signature characteristic can only be achieved by dyeing each pair as an assembled object, differentiating from other footwear brands whose uppers and soles are constructed at different sites.
Each pair of Guidi soles are adorned with a stacked leather heel, which not only gives their wearer a flattering lift but is a testament to the brand’s dedication to timeless artisan techniques. Another antiquated technique used to create the brand’s distinguishing pieces is the Goodyear welt. The sole is stitched to a band of material as opposed to directly to the upper, providing added longevity as soles are easier to replace.
Fundamental to the quality of Guidi footwear is its localized production process. The life of a Guidi boot begins at the tannery, where hides are sculpted into patterns and assembled in a factory a stone’s throw away. Once the flat pattern is given its three-dimensional form in the factory, the shoe is returned to the tannery where it is given its vibrant wash of color by carefully hand-mixed dye.
An amalgamation of evolved worker’s shoe lasts, stacked leather heels and alluring statement zips, the brand’s colorful washed pieces have inhabited a new space altogether between artisan, heritage, and a forward-thinking approach.