GUIDI FW20

This Italian shoe manufacturer, combines centuries of traditions with modern thinking and aesthetics.

By VS

GUIDI FW20

Guidi, the Italian shoe manufacturer, combines centuries of traditions with modern thinking and aesthetics. This is the reason why the shoe company has become popular amongst the wealthiest fashion connoisseurs all over the world.

The secret highlight of Guidi’s aesthetics is the 'object dying' method. It allows them to make shoes soft in appearance and to the touch, as well as achieve a solid color. This is an important nuance. Look closely at most shoes, and you will notice color differences between the upper part and the sole. This happens as the upper part, and the sole is usually being made at different productions and then put together when the leather has already been dyed. Guidi shoes at the assembly stage are all in one natural brown color (if it concerns oil-tanned leather), or even a whitened tone (for vegetable-tanned leather). Each pair is being dyed after assembly into a single object – hence the term 'object dying' appears. This process allows the company to work with an unprecedented palette of colors without loss of corporate aesthetics.

In addition to dyeing, the main secret of Guidi, as in every shoe maker’s life, is in their sole, which gives each pair of shoes a certain shape. The process of making Guidi shoes is very chamber. Each pair of shoes is made at the main production of the company, where raw leather goes through the process of tanning in huge rotating drums. Then the layers of leather are being transported to the factory located within ten minutes away, where it turns into shoes. After that, the assembled shoes are being returned to production for dyeing.

Guidi is a unicorn among all the shoe masters. Making shoes has grown out of a hobby, but now it is also surpassing the earlier part of the leather processing business. And although the popularity of the street style leads many brands, Guidi continues being hyper-successful. The company is one of those few who have remained faithful to the principles of their aesthetics and refused to worship the trends.

Guidi Belt Bag in White Leather FW20Guidi Holdall Bag in Black Leather FW20Guidi Belt Bag in Black Leather FW20Guidi Hold All Two-Tone Pet Travel Bag FW20Guidi Weekend Paint Splatter Bag in Black Leather FW20Guidi PL1 Distressed Boot FW20Guidi High Heel Boot in Black Leather FW20Guidi Back Zip Boot in Blac Leather FW20Guidi Back Zip Boot in White Leather FW20Guidi SNB00 Snowboard Crocodile Textured Boots in White FW20Guidi 310 Front Military Ostrich Leather Boots in Black FW20Guidi Front Zip Boots in Orange Leather 310 Military Boots in Pink Leather FW20Guidi PL2 Front Zip Leather Boots in Olive FW20Guidi PLS Sneakers in Pink FW20Guidi PLS Sneakers in Orange FW20Guidi Back Zip Stich Boots in Black Leather FW20Guidi Back Zip Stich Boots in Orange Suede FW20Guidi Metal Heel Back Zip Boots in Orange Suede FW20guidi fw20 orange suede metal heel back zip boots
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