DONNA KARAN'S PREDICTION: TOO-EARLY DELIVERIES WILL RUIN FASHION

Donna Karan has long predicted fashion would be ruined by too-early deliveries. Many finally believe her in the aftermath of COVID-19.


DONNA KARAN'S PREDICTION: TOO-EARLY DELIVERIES WILL RUIN FASHION

Donna Karan has long predicted fashion would be ruined by too-early deliveries. Many finally believe her in the aftermath of COVID-19.

Donna Karan, also known as "DK", an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels.

⁣"This is not about ego," said Donna. "There is no 'me' in this. It is a 'we.' The epidemic has changed the world." She feels inspired that the industry's wide pockets finally understand the need for reform, but at the same time saddened by the extent of destruction caused in reaching that level. ⁣

⁣Donna has long trumpeted the importance of marshaling different factions and individuals in the industry in order to work together for the common good. She now indulged in a little classic Donna-speak in articulating the urge. "I've always wanted to collaborate, to connect, to create change," she said, launching her favorite c-words heartily into a litany, "cotton, cashmere, café, concierge, create, collaborate, communicate, change, clothes, country, city, conscious consumerism."

⁣She stopped herself on the last one. "I mean, there has to be a consciousness going into it," she mused. "We'll all be more mindful of the choices that we make. From an economical and natural point of view, we are more conscious of our realities and it can determine not just how but why consumers purchase from a brand. It's a wake-up call. Forbid God, something terrible is happening to you, there is a lesson here. Its light comes with darkness. It's a surety."

⁣That said, after 25 more years of passionate campaigning in pursuit of that light, Donna acknowledged feeling "like a broken record." "We, as designers, do not serve ourselves, and we do not serve the society, we do not serve our industry. We have to reconsider it. I say, artists, this is what we stand for. We need to reshape this sector.

⁣While she believes that changes should have been enforced years ago, she is adamant that the past is over and that there is no grey ground for the future: reform has to happen right now. "I will be repeating this until I'm deaf, dumb and blue in the face. We have little alternative," she said, but to understand "how we all have to come together."

Recently, there was a coherent idea in media sources coming from the Courreges brand representative. The brand's clothes sell like hotcakes but why the appearance on the runway strikes us as unique and high. Maybe it's the pointedly commercial execution that will worship consumerism. Yes, fashion shows are designed to sell clothes but missing here is the dream dimension that is important for the fashion show.

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