A new take on the wraparound sunshield silhouette.

By Balthazar Malevolent


Helmut Lang has finally launched its first eyewear partnership with Berlin-based brand MYKITA after debuting the sunglasses at its SS20 runway show back in September 2019. The set consists of two styles that deconstruct the concept of a wraparound sunshield into four individual elements, the HL001 and HL002. Contrasting lens colors like neon pink and orange, are the reference key colors from Helmut Lang's SS20 runway show.

Helmut Lang x Mykita collaboration.Helmut Lang x Mykita collaboration.Helmut Lang x Mykita collaboration.Helmut Lang x Mykita collaboration.

Collection's kicking off is a series of HL001 sunglasses. The eyewear choice features a straight top line and a double bridge, creating a simple, angular look. The HL002, therefore, has more flexible, curvilinear shape. The HL002 — influenced by the silhouette of aviators — places a twist on a classic, timeless style while the HL001 provides a sleek, futuristic feel. Both models depart from traditional glasses design, demonstrating how new designs are created by questioning tradition and conventions of normality.

In the gallery above take a closer look at the latest eyewear models.

Lang is known for his deconstructivist, minimalist, and often harsh designs. In the late 1980s his fashion house became renowned for its plain yet elegant forms, slim black or white dresses, its denim line and the use of high-tech fabrics. Helmut Lang fashions have been sold by selected retailers in premium department stores as well as iconic Helmut Lang shops across the globe. Lang has entered into a partnership with Prada Group in 1999 which culminated in Prada acquiring the Helmut Lang brand in 2004, and Mr. Lang's departure from the label in 2005. Therefore, in 2006 Prada sold it to Link Theory of Japan. In 2007, Link Theory re-launched the Helmut Lang brand with new designers. Helmut Lang fashions became available worldwide once again at upscale department stores and iconic Helmut Lang boutiques.

In other news, Thierry Mugler's fan account followed by Maestro himself.

Focusing on the height of Thierry Mugler's career – from the 1970s to the mid-1990s – Reinherz strives to reflect in the truest sense the codes of his universe. "The way he looked – and still looks – at women as superheroes I loved especially," she continues. "I definitely have specific models that I really like to post that he's been working with – for example, Pat Cleveland. Apart from that, I have specific shows that I always go through – particularly the mid-80s shows. It's always the most amazing stuff I would choose to find."

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