Damiani is an Italian jewelry brand founded by Enrico Grassi Damiani in 1924. Since its founding, it has maintained a family business to this day.

By Frosina Dimova



Damiani is an Italian jewelry brand founded by Enrico Grassi Damiani in 1924. Since its founding, it has maintained a family business to this day. Sylvia Damiani is in charge of the jewelry design.

The collaborative line "D.SIDE" with Brad Pitt and the collection announced in collaboration with Sophia Loren.

In 2008, the flagship store was relocated and opened in Ginza, Tokyo. Actress Sophia Loren came to Japan for the first time in about 30 years at this opening ceremony. In the same year, the new unisex line "Twister" was announced.

In addition, 2008 was a great year for Damiani. In collaboration with Maison Martin Margiela, Margiela presents her first fine jewelry collection. The concept was "XXL size". Presented collaborative jewelry at Jil Sander's collection for the 2009 S/S season. Jewelry became a hot topic as well as the completeness and high evaluation of the collection.

In 2009, the brand presented a luxury jewelry collection in collaboration with Gianfranco Ferré.

Three Muses of brand Damiani

Silvia Damiani opens up about three celebrities with whom she has deep ties not only of work, but also of sincere friendship. "When people ask me about our work with the stars, I always remember the 1980s and 1990s". Now, probably, very few people remember, but in those years the fashion and jewelry brands rarely invited celebrities in ad campaigns - only models.


Silvia Damiani, Vice President and Director of Communications Damiani. Back home, I first got in touch with the actress and asked her to play in our advertising campaign. So we had our first collaboration with a star, and I became involved in "connections" of Damiani with the world of show business.

Isabella Rossellini. Daughter of Ingrid Bergman became the main protagonist of the greatest number of Damiani advertising campaigns and still maintains a warm relationship with the brand.

Sophia Loren. The most cordial relations established with Sophia Loren - she has never been just a "face" of the House, but most loyal client of the family and a friend. How many times have I come to her for advice! And not only work advice, but also very personal stories. In honor of the brilliant Italian Damiani even released a collection named Sophia Loren, with rose and white gold. It's hard to imagine a more wise woman than Sophia - she takes advantage of her age and with humor, refers to any problems.

Our finest hour took place thanks to Tilda Swinton, who wore a Sahara bracelet at the "Oscars". Tilda Swinton. Friendship of the actress with Damiani is not limited to the ceremony "Oscars 2008". Although Tilda has never been an official brand ambassador she wears Damiani jewelry even on the set. I was in Los Angeles with the actress, and a few hours before the ceremony, we tried on a dress with jewelry. Tilda worried that the long sleeve of Lanvin dress would cover the bracelet, to which I replied: "The main thing to get the coveted statuette." Tilda then really won the main award for her role in "Michael Clayton." And even worrying on the stage, she did not forget to show off Damiani to photographers. Everybody in Damiani that evening rejoiced!

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