André Courrèges was a French designer who was supposed to become an engineer but fell into the fashion industry and made a revolution. It is hard to imagine how the fashion of the 60s would have looked without André Courrèges. He received an engineering degree, during the war he was a pilot, and then come to Paris, got engaged into design, and became a student of Cristobal Balenciaga, who was one of the foremost fashion designers of the 1940-50s. In 1961, Courrèges went on an independent voyage: he opened his own fashion house, and at the same time, he has “opened” the 60s. The space-age, minimalism, a trapezoidal silhouette, clothes for young people, experiments with materials, bright colors – these are the features of a decade and the innovations of André Courrèges.
In the 1970s and 1980s, Courrèges continued creating, but the spirit of naive and violent youth, to which the designer was so attached, had been weathered. Courrèges left Balenciaga to serve the ideals of youth and futurism. Along with other designers of the 1960s, such as Paco Rabanne, Mary Quant, Pierre Cardin, he introduced a cult to anticipate the future. The clothes have been “cleaned” of excess fabric and decorative elements. Instead, geometry, space, artificial materials, and acid colors became popular.
In 2011, a new page in the history of the company had opened. The Courrèges brand passed into the hands of two French entrepreneurs. Frédéric Torloting and Jacques Bungert were not involved in fashion prior; they both worked for two decades in the world of advertising. They entrusted the artistic leadership of the revived brand to two well-known designers – Sébastien Meyer and Arnaud Vaillant. Entrepreneurs began the revival of the spirit of the Courrèges brand by re-creating a stylist’s publication called ‘Bonjour Courrèges’ on the internet. This free paper edition introduced shoppers to new ideas from the fashion brand. By coincidence, the Instagram account ‘Bonjour Courrèges’ has been opened on January 7, 2016, on the day of the death of André Courrèges.