One important function for the typographer is to read and convey the text. The tone, the tempo, its conceptual structure and its physical size all decide its typographic form. As the theatrical director for the script, or the musician for the score, the typographer is to the text. The main goal of the practical part is to explore the realms of typographic performance and push the boundaries of expectations regarding usage of type.“The new time sense of typographic man is cinematic, sequential, pictorial.” – Marshall McLuhan, The medium is the Message, 1967.
For instance, Alexander Wang logo, reminds of impact text, basic and bold.
The first experiment, display typography, is about achieving the right balance between typographic elements and other elements in an artwork, where there is less concern about readability, and more scope for imaginative use of form. Form is combined with negative space, graphical elements, and pictures, establishing relationships, and dialog between words and photos. Type components are typically often more prevalent in color and scale than in text typography.
All three illustrations are digitally created in Adobe Photoshop and Adobe Illustrator, with the help of a drawing tablet. The idea behind typography is to merge the two different styles – a clean Helvetica Neueand the messy handwriting, and match them with the illustration. The same illustrating and typographic style indicate the drawings belong to the same collection. The drawings are later applied onto ready-to-wear garments (a plain white t-shirt).
Pattern is a natural or accidental arrangement or sequence. The elements of pattern repeat in a predictable manner. Patterns have an underlying mathematical structure. The pattern is a design used in fashion to produce any number of identical garments. In this experiment, five different typefaces are used for the creation of typographic patterns, based exclusively on letter “L”. Letter L is one of the simplest alphabetical forms, which allows easy manipulation with design elements space, shape and form. All patterns are juxtaposed according to various geometric transformations like translation, rotation, reflection and symmetry.