Nowadays, when fashion lovers can watch live streaming of all their favorite fashion shows on the Internet, while at the same time sharing their personal visual insight and experience on social media, the power that fashion brands have to send off their message to the public has never had more potential to reach the most diverse audiences. For the finale of their Spring/Summer 2015 at Paris Fashion Week, the creative director of Chanel, Karl Lagerfeld, accompanied models in a feminism protest. He completely based the Chanel SS15 collection runway show on typographic messages. The raw cut, handwritten typography with feminist statements on boards that models carried through the catwalk, revived Coco Chanel legacy of masculine femininity.
This way, Chanel spoke the strong message of resolution, decisiveness, strength and determination to women around the world through a feminist march, and made clear that its brand consumers embody these same categories and standards.
The feminist messages appeared literally on some of the most covetable accessories (‘Ladies First’ read the gilded text on a minibag) while other slogans (‘Vote Coco’ and 'Be Your Own Stylist') appeal to fashion fan-girls over the world.
Recently, Extinction Rebellion activists stopped traffic and protested near the venue for Victoria Beckham's London fashion show. Extinction Rebellion is a civil disobedience movement that wants governments to address climate change in part by declaring it an emergency and by cutting greenhouse gas emissions to net-zero by 2025.