CALVIN KLEIN

In 1968, Calvin Klein established the brand "Calvin Klein" bearing his own name. He established an apparel company that handles coats with Barry Schwartz, and at the same time started the ready-to-wear collection of womenswear.

By Frosina Dimova

CALVIN KLEIN

Calvin Klein is an American fashion brand. The company is developing a wide range of accessories, underwear, fragrances, etc., centering on apparel. It features a functional and masculine simple design based on American tradition. As the saying goes, "everything starts with cutting," CK developed a sophisticated line with silhouettes emphasizing the body is received by career women in New York. It succeeded in a way that followed the popularization of "working women."

Calvin Klein was born in New York, USA in 1942. After studying sewing on his own, he entered the School of Art and Design in New York. After that, he entered the Fashion Institute of Technology (FIT) in New York and graduated in 1962.

After graduating from college, he worked as an assistant designer at the Dan Milstein House of Design, after which he gained experience at several dressmakers.

In 1968, Calvin Klein established the brand "Calvin Klein" bearing his own name. He established an apparel company that handles coats with Barry Schwartz, and at the same time started the ready-to-wear collection of womenswear.

The owner of a department store saw the designs of Calvin Klein in a boutique, and started to move toward a full line of sportswear in the 1970s as a result of advancing the expansion route. Established a sportswear division and a cosmetics and perfume company in 1972.

In 1973, he was the youngest to win the "Coty Award". After that, until 1975, he won this award for three consecutive years. Since the latter half of the '70s, he has also worked on underwear. At this time, designer denim also started. At that time, Brooke Shields said, "I can't put anything between Calvin's jeans and my skin," and Calvin Klein's jeans became famous.

In 1993, won the "Designer of the Year" in both the women's and men's categories. In 1995, presented the Calvin Klein collection in Europe.

From the Spring/Summer 2004 season, Francisco Costa will be the designer for the women's collection and Italo Zucqueri will be the designer for the men's collection.

In 2013, the name of the second line "CK Calvin Klein" was changed to "Calvin Klein Platinum Label". The creative director will continue to be in charge of Kevin Kerrigan since he was CK. In the same year, he reacquired the jeans and underwear licensing business. Promote the unification of creative vision.

In 2016, both Creative Directors of the Calvin Klein Collection Women's Division Francisco Costa and Men's Division Italo Zucqueri retired. August 2, 2016, Raf Simons is appointed Chief Creative Officer. Simons' first collection will be unveiled in the fall 2017 season. Changed the brand name to "CALVIN KLEIN 205W39NYC".

In 2017, Raf Simons won the Designer of the Year Award in both the Womenswear and Menswear categories at the CFDA Fashion Awards. From 2017 to 2018, Calvin Klein Platinum will be integrated into CK Calvin Klein. Raf Simons departs CK in 2018.

Skipped the presentation of the Fall/Winter 2019-20 collection in New York in 2019. Paused the collection line.

Calvin Klein Spring 2020 Ad Campaign

CALVIN KLEIN SPRING 2020 AD CAMPAIGN

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