GIVENCHY NAMES MATTHEW WILLIAMS AS CREATIVE DIRECTOR

The American founder of 1017 Alyx 9Sm becomes the seventh creative leader of Givenchy French House.

By Balthazar Malevolent

GIVENCHY NAMES MATTHEW WILLIAMS AS CREATIVE DIRECTOR

Chicago-born designer Matthew M. Williams was tapped by LVMH-owned Givenchy to succeed Clare Waight Keller as new creative director of the house.

Alyx Fall 2020 Collection.

The 34-year-old designer who founded the 1017 Alyx 9SM label in 2015 collaborated previously with Nike, Moncler, Mackintosh and Dior. Since 2018, during Paris women's fashion weeks, he has presented his co-ed runways shows and has been rumored to be shortlisted for the Givenchy lead to which he wants to enhance the house based on modernity and inclusiveness. His first Givenchy outing is set to take place in October.

"In these unprecedented times for the world, together with my community and colleagues, I want to send out a message of hope and I intend to contribute to positive change."

– Matthew Williams, creative director at Givenchy

The new role of Williams marks the second time when a street fashion designer has taken the helm of a major luxury company, following the hiring of Virgil Abloh at Louis Vuitton in 2018. Williams and Abloh are even more connected as before launching Alyx, in collaboration with Virgil Abloh, Heron Preston, Justin Saunders and YWP, Williams co-founded men's streetwear brand Been Trill in 2012. The name 1017 Alyx 9SM comes from the eldest daughter of the designer, whereas the numbers refer to the date of birth of the designer and the abbreviation of the label's first studio on Saint Mark's Place in New York City; Since then, the designer has relocated the house to Ferrara, Italy, between Bologna and Venice, and will be relocating to Paris.

"I am extremely pleased to see Matthew M. Williams joining the LVMH Group. Since participating in the LVMH Prize, we have had the pleasure to watch him evolve into the great talent he is today. I believe that his unique vision of modernity will provide Givenchy with a great opportunity to write its new chapter with strength and success."

– Sidney Toledano, chairman and managing director of LVMH Fashion Group

It feels like there will be more news to come this year, also in regards to the designer Alexander Wang.

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