BLUMARINE SPRING 2021 AD CAMPAIGN

Review of Blumarine Spring 2021 Ad Campaign by Agency Macsiotti, Creative Director Macs Iotti, Photographer Harley Weir with Models Mariacarla Boscono & Sokhna Niane.

By Balthzar Malevolent

BLUMARINE SPRING 2021 AD CAMPAIGN

Blumarine unveils their Spring 2021 campaign, a gorgeous exploration of feminine sensuality and the mutual influence of creation and destruction. An impressive creative team, featuring agency Macsiotti, Creative Director Macs Iotti, and photographer Harley Weir charges the imagery with impeccable and intoxicating style.

Blumarine unveils their Spring 2021 campaign, a gorgeous exploration of feminine sensuality and the mutual influence of creation and destruction. An impressive creative team, featuring agency Macsiotti, Creative Director Macs Iotti, and photographer Harley Weir charges the imagery with impeccable and intoxicating style.

Blumarine is plural. Blumarine are.

Blumarine are Wild.

Blumarine are a Rose.

Blumarine are a Wild Rose.

By being dual, Blumarine speaks a language that is plural, thus inclusive and attractive for every woman.

Femininity is not a formula. It is an ever-evolving harmony of contrast, a tale of reconciled opposites.

Like a rose growing in the wild, Blumarine blooms from this assumption.

Initially, the seeds were planted by a mother and a daughter, and nurtured by their constant dialogue.

That complementarity and contrast of opposite personalities stays: the present updates tradition, but the roots are there.

Blumarine is not static: femininity never is.

Blumarine has as many facets as the petals, and thorns, of a rose.

Blumarine speaks to the romantic and the soignè, to the sensual and the angel, to the femme fatale and the seductress. They are in every woman, at once.

Dresses are the words women use to express and interpret their many selves. Blumarine offers women a vocabulary that is unique, and dual.

Romantic sexiness is the byword. Or is it sexy romanticism?

Blumarine Spring 2021 Ad Campaign

Creative Director of Blumarine | Nicola Brugnano
Agency | Macsiotti
Creative Director | Macs Iotti
Photographer & Director | Harley Weir & Art Partner
Models | Mariacarla Boscono & Sokhna Niane
Fashion Editor & Stylist | Lotta Volkova
Hair | Anthony Turner
Makeup | Hiromi Ueda
Manicure | Giovanna Demarco
Casting Director | Maria Giulia Azario
Set Designer | Emma Roach
Executive Production | Partner Films

In other news, Versace Pre-Fall 2021: “The collection is dedicated to all those men and women who are self-confident, aware of who they are, authentic."

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