AXD: THE FIRST VIRTUAL FLASHFORWARD FASHION CAMPAIGN

AXD presented the brand-new 100% virtual campaign created in 3D.

By Balthazar Malevolent

AXD: THE FIRST VIRTUAL FLASHFORWARD FASHION CAMPAIGN

AXD proudly presents Virtual Flashforward, one of the first virtual fashion campaigns for this exclusive project to bring together a multidisciplinary team of a Fashion Stylist, a 3D Character Designer and a 3D Set Designer & Interior Architect.

AXD: the first virtual Flashforward fashion campaign.

@nazkisnisci, Creative & Art Director, created this multifaceted project by bringing together three creatives: 3D Character Designer @yucelgunal, 3D Set Designer & Interior Architect @utkang and herself as a stylist to combine the creative forces to render the unseen real in a digital way, exclusively for @artsxdesign. AXD introduces an entirely new perspective in this project, where the usual fashion quota is altered. The virtual turns into reality, the real becomes virtual.

AXD: the first virtual Flashforward fashion campaign.

"Is this new normal that we're going through? Or is it just a time visit that we can't see it's going to be our inspiration? Is the fashion industry getting disrupted or fusing into the digitization of the future? It's obvious that we're partly detached from our pseudo-digital past from now on."

AXD: the first virtual Flashforward fashion campaign.

"We couldn't help but wonder, does this lock-down make us feel trapped in the difficulties of things, or get us to a cosmic awakening?"

Creative & Art Direction: @nazkisnisci

Fashion Styling: @nazkisnisci

Creator of the Muse @robinabree: @yucelgunal

3D Set Designer & Interior Architect: @utkang

Editor: @tugrulmarangoz

How soon are we going to see the 100% virtual campaigns of Rick Owens, Alexander Wang, Courreges, Mugler, Boris Bidjan Saberi with no actual Paris shows? Do you think Pandemic is going to increase this process?

No results

Shop now