Proenza Schouler: Contemporary Art and Youth Culture

November 27, 2019

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Since establishing Proenza Schouler in 2002, design duo Jack McCollough and Lazaro Hernandez have transformed their label into one of the industry’s most influential brands, and one of New York fashion week’s most-anticipated shows. A keen eye for generous volumes and rich, multilayered prints make it the modern woman’s go-to. Collection highs include sharp, sculptural tailoring and the iconic PS1 satchel.

Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics.

Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund award in 2004, the emerging brand was established as a leading talent in the industry. Proenza Schouler has won five CFDA awards, including the 2003 Swarovski award for Ready-to-Wear, the 2009 Accessory Designer of the Year award, and the Womenswear Designer of the Year award in 2007, 2011, and 2013.