KIM JONES

2019 British Fashion Awards - Menswear Designer Of The Year.

By Frosina Dimova

KIM JONES

Kim Jones studied graphics and photography at Camberwell School of Art before enrolling in the MA Fashion course at Central Saint Martins, studying menswear. He graduated in 2002.

He launched his eponymous brand in 2003, and in 2005 showed as part of the first season of MAN in conjunction with Fashion East, showcasing a short fashion film. Other presentations have varied from films with Alasdair McLellen and Toyin, to a book with American art photographer Luke Smalley.

Alongside his own brand, he collaborated or worked with a wide range of other brands during this period, including Hugo Boss, Topman, Umbro, Mulberry, Iceberg, and Kanye West's Pastelle, before being appointed as Creative Director for British men's luxury-goods brand Alfred Dunhill in 2008.

Jones has contributed both as stylist and art director for magazines including Dazed & Confused, Arena Homme +, Another Magazine, the New York Times T Style magazine, 10 Men, V Man, i-D magazine, Numero Homme, and Fantastic Man. He has also contributed womenswear styling for V and POP magazines. The Face magazine named him one of the top 100 influential people in fashion, at number 20.

In 2011, Jones was named the new style director of the men's ready-to-wear division at Louis Vuitton, replacing Paul Helbers, who had held the position for five years.

On 17 January 2018, it was announced that Jones would be leaving Vuitton as men's artistic director, after showing his final collection, A/W18, the following day.

On 19 March 2018, Kim Jones was announced as creative director of Dior Homme, replacing Kris Van Assche. Prior to his first Dior Homme show, it was confirmed that he had designed the morning suit worn by David Beckham at Prince Harry's wedding on 19 May 2018. Jones debuted his first collection for Dior Homme in June 2018 at Men’s Fashion Week in Paris.

In May 2019, Jones revealed concept sketches for South Korean artists, BTS, announcing that Dior would be in charge of designing custom-made tour outfits, ahead of the band's Love Yourself World Tour. With the help of other creative directors such as Matthew Williams and Yoon Ahn (Dior's jewellery director) they incorporated Dior's iconic feminine, floral designs with industrial-like harnesses and chains.

Jones has been assisted for some 15 years by fellow Brit designer Lucy Beeden who is currently Dior Men's Design Director.

In September, 2020 Jones was announced as also taking the role of Artistic Director of Fendi's womens collection, formerly occupied by Karl Lagerfeld.

Kim Jones.
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