Is completed by casting austere yet delicate models to illuminate the archetypes behind the clothes.


Photography HEDI SLIMANE

The fashion industry is one where every detail counts, from the buttons down to the shoe laces. As such, each creative choice is not desultory but part of a larger statement about the comprehensive and all-encompassing vision of a brand, from the sweep of a model’s hair to the color of his or her eyes. In fact, contrary to popular belief, the model isn’t merely a human hanger, but a living embodiment of what the brand strives for, for the type of person who is supposed to live a life in these particular clothes. It’s no mistake that some runways are populated with beefy muscle-bound men who bring to mind sun-kissed Greek gods, while others feature willowy, brooding boys who look just like this side of adolescence. These are choices that have been thought out to an obsessive degree. The model is, in a way, a substitute for the viewer. It’s saying that yes, these are the clothes you should wear, but, more importantly, this is the person you will become when you wear them. What more tantalizing dream of fashion, of beauty, is there?

“Consistency, rigor, accuracy- this is what is meaningful to me. It will perpetuate at CELINE. It’s a lifelong story. The idea is not to derogate from my style, from what made me. ”


“You arrive at a story, a culture, a personal language that is different from those of the house. You have to be yourself, against all odds. “

“I have always interpreted the idea of masculinity as being embodied in other ways than through the body, the muscles, the commonplaces of virility.”

“I was always interested in the in “beginnings”, in the idea of the first suit, the pleasure and the young desire of a first jacket, a jacket for going out, some kind of tailoring for man devoid of statutory character, far from the constraints and conventions of the banker’s suit. This had to involve a redefinition of the codes and the silhouette.”