Created for all shapes and sizes, the flattering silhouettes and sharp detailing have infused a much needed update to the drab sportswear uniform.
That’s why it makes so much sense that the New York brand, designed by Carly Cushnie. would do so well designing activewear. With all of the sexy details that Cushnie known for, in addition to the functional detailing that sportswear requires. This includes eight-way stretch, revolutionary use of double faced fabric and, for an extra touch of sexiness, laser cut outs and more.
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The CUSHNIE body collection translates an empowerment for woman in a way that most sportswear brands seem to miss. Sexy lines with street sensibility create a perfect union of modern urban style and feminine chic.
At the helm of her namesake label as CEO and Creative Director, Carly Cushnie sets forth with a mission to empower women. Established in 2008, the label was founded on the desire to serve the modern woman. Artfully crafted with clean, sculptural lines. Defined by the balance of proportion, structure and fluidity, the CUSHNIE aesthetic embodies a refined sense of cosmopolitan minimalism and femininity.
Embracing the modern woman, with all of her curves, the CUSHNIE sportswear body collection is designed to highlight all of the best features of the female body. Created for all shapes and sizes, the flattering silhouettes and sharp detailing have infused a much needed update to the drab sportswear uniform.
This Spring, incorporating easy city street style like the cotton twist dresses and tees, the Cushnie client definitely does work out often but also wants to look good, going to and from workouts. Looking good definitely makes an impact.
But, the line is more than just for sweating it out on the treadmill. Cushnie says that it “serves as a lifestyle collection, and as an extension of the brand’s ready-to-wear.” She also views the collection as a chance to extend the wardrobe of her already-chic clientele. “Cushnie active gives me the opportunity to dress my woman for the casual aspects of her day, with styles including metallic jackets, flare pants and jumpsuits—all in luxe knitwear, neoprene and performance materials.”
Cushnie says her brand’s style made the transition into an activewear line very simple. “The Cushnie aesthetic is ultra clean and modern—serving as the perfect foundation for sleek, minimal activewear, designed with the same architectural lines and sculptural silhouettes.”