André Courrèges was a French designer who was supposed to become an engineer, but fell into the fashion industry and made a revolution.
It is hard to imagine how the fashion of the 60s would have looked without André Courrèges. He received an engineering degree, during the war he was a pilot, and then come to Paris, got engaged into design, and became a student of Cristobal Balenciaga, who was one of the main fashion designers of the 1940-50s. In 1961, Courrèges went on an independent voyage: he opened his own fashion house and at the same time he has “opened” the 60s. The space age, minimalism, a trapezoidal silhouette, clothes for young people, experiments with materials, bright colours – these are the features of a decade and the innovations of André Courrèges.
In the 1970s and 1980s, Courrèges continued to create, but apparently the spirit of naive and violent youth, to which the designer was so attached, has been weathered.
Courrèges left Balenciaga to serve the ideals of youth and futurism. Along with other designers of the 1960s, such as Paco Rabanne, Mary Quant, Pierre Cardin, he introduced a cult to anticipate the future. The clothes have been “cleaned” of excess fabric and decorative elements. Instead, geometry, space, artificial materials and acid colours became popular.
In 2011, a new page in the history of the company has opened. The Courrèges brand passed into the hands of two French entrepreneurs. Frédéric Torloting and Jacques Bungert have not been involved into fashion so far, they both worked for two decades in the world of advertising. They entrusted the artistic leadership of the revived brand to two well-known designers – Sébastien Meyer and Arnaud Vaillant. Entrepreneurs began the revival of the spirit of the Courrèges brand by re-creating a stylist’s publication called ‘Bonjour Courrèges’ on the internet. This free paper edition introduced shoppers to new ideas from the fashion brand. By coincidence, the instagram account ‘Bonjour Courrèges’ has been opened on January 7, 2016, on the day of the death of André Courrèges.