COLLECTION LAUNCH: CHAMPION X RICK OWENS SS20

March 2020 sees the official launch of Champion’s collection with fashion powerhouse, Rick Owens. 

By CC

COLLECTION LAUNCH: CHAMPION X RICK OWENS SS20
rick owens x champion ss20 runway collection

Following the debut at Paris Fashion Week back in June 2019, Champion and Rick Owens are pleased to announce the official launch of their collaborative collection dropping in March.

Celebrating Champion’s rich heritage and Rick Owens’ signature aesthetic, the collection is formed for both men and women and offers a fresh twist on modern essentials.

The collection takes on a monochrome color palette across key products such as mesh shorts, oversized togas, and bodysuits, all carefully finished with a unique Champion logo. Highlighted with layering pieces such as lightweight hooded windbreakers and unlined trench coats, alongside unisex mesh vests and updates to Champion’s signature Reverse Weave sweats.

Timeless accessories include; slick bucket hats, caps, and headbands in variations of cool mesh and Nylon with monochrome colorways of Black and Pearl.

RICK – “WHEN I STARTED MY LABEL IN THE NINETIES, I HAND DREW MY LOGO AS A CROSS BETWEEN THE CHAMPION LOGO AND A JEAN PATOU PERFUME LABEL… THEY BOTH HAD A SIMILAR VINTAGE CALLIGRAPHIC FLAIR… I WASN’T CONSCIOUS OF IT THEN, BUT I SEE NOW HOW THAT BALANCE HAS DEFINED MY ONGOING AESTHETIC – A 1930S BLACK AND WHITE MOVIE VERSION OF BOTH AMERICAN UNIFORM UTILITY AND EUROPEAN GLAM… I REMEMBER MY OLDER, COOLER COUSINS WEARING CHAMPION SWEATSHIRTS AND SHORTS IN THE SEVENTIES, CEMENTING THAT LOGO IN MY BRAIN… WITH OUR COLLABORATION I HAVE TURNED CHAMPION’S CLASSICS INTO STRIPPED DOWN TOGAS, LOINCLOTHS, AND ROBES… CHAMPION KINDLY ACCEPTED DOING THEIR LOGO IN BLACK, WHITE, AND GREY, WHICH WE HAVE SPRINKLED LIBERALLY OVER A RANGE INCLUDING T-SHIRTS, SWEATS, DISTORTED HOODIES, AND WINDBREAKERS. SERENDIPITOUSLY, CHAMPION HAS A FACTORY IN ITALY 15KM FROM MINE ALLOWING US TO PRODUCE A FULLY MADE IN ITALY COLLECTION IN THE SAME REGION UNDER INCREASINGLY ENVIRONMENTALLY RESPONSIBLE CONDITIONS.”

The collection will launch in March. The full collection will be available to purchase at Champion stores, ChampionStore.com, Rick Owens Stores, and RickOwens.eu.

About Champion:

Champion’s distinct brand image, which dates back to 1919, is defined by American athletic heritage and a reputation for providing innovative and durable products. This is epitomized by the classic Reverse Weave sweatshirt that since its introduction in 1934 has helped to establish Champion globally as the definitive and original Sweatshirt Brand.

About Rick Owens:

Rick Owens launched his eponymous label in Los Angeles in 1994, operating out of a raw storefront off Hollywood Boulevard. In 2003, Owens moved to Paris, setting up his home and atelier inside a historic five-story building that previously served as offices for former French president Franco̧is Mitterrand. His runway collections have been mounted in Paris since then. Diffusion collections that complement the original label for women and men include RICKOWENSLILIES and DRKSHDW. In July of 2005, he introduced a furniture collection using raw plywood, marble, and moose antlers, based on art deco and brutalist shapes. The furniture collection has since been shown at galleries and museums including the Musée d’art Moderne and Musee Pompidou in Paris and the Museum of Contemporary Art, Los

Angeles. Books Owens has authored include — L’ai-je Bien Descendu?, published in 2007, Rick Owens, published in 2011, Rick Owens Furniture, published in 2017, Subhuman, Inhuman, Superhuman published in 2018, Rick Owens Photographed by Danielle Levitt and Legaspi by Rick Owens published in 2019. He is the recipient of the CFDA Emerging Talent Award in 2002, the Cooper Hewitt National Design Award in 2007, the Fashion Group International Rule Breaker Award in 2007, the CFDA Lifetime Achievement Award in 2017, the CFDA Menswear Designer of the Year Award in 2019, and the Fashion Group International Superstar Award in 2019.

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