Adidas x 032c Apparel New Collaboration

December 14, 2019

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The German sports giant Adidas and the 032c Apparel brand created in Berlin on the basis of the magazine with the same name have created a sports collection of accessories for all occasions. According to Maria Koch, creative director of the 032c Apparel brand, her and the team have always been inspired by Adidas, especially since she literally grew up in the brand’s sportswear. That is why a special attitude can be felt in the Adidas x 032c collection.

The main emphasis of the line has been placed on multifunctionality and durability. It included the renewed Salvation sneakers, inspired by the archival model from the 1990s, as well as a backpack with metal loops and strong straps, which, according to the creators, can be taken both to a party and on a hike.

For Adidas, this is the second drop in the framework of collaboration with 032c: before that, we saw GSG9 hi-tops. You can buy those, as well as the other things from the collection, from today at Adidas brand stores and a few online stores. It’s hard to come up with a better time to buy an antracite black bag than Friday the 13th!

The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.